Take this simple 5-question quiz to understand brand health.
If you are not yet formally using metrics like NPS score, prompted/ unprompted…
Branding Advice for Small Businesses
Australian Copywriter K. M. Wade asked us to help compile some great advice on…
What Started as a Simple Visual Identity Refresh Lead to a Strategic Brand Overhaul
Virginia Barash is a long-time friend and loyal client. We’ve…
Paychex: Internal Activation of a Vision
Paychex, a leading provider of HR, payroll, and employee benefits for small- to…
Highlighting "Micro Moments" As a Visual Identity Strategy
When we define brands and their visual identities, we always include…
Global Brand Works' approach to branding is industry agnostic
In a reposting from Reminder Media: A guide that answers all your burning…
Communications During Crisis: 3 Do's and 3 Don'ts
COVID-19 is forcing companies of all sizes to quickly assess their way of…
All Voices Matter, an Example from Our Work with SFMOMA
Here is Shannon leading a fun and interactive brand workshop at SFMOMA. The…