What Started as a Simple Visual Identity Refresh Lead to a Strategic Brand Overhaul

  Virginia Barash is a long-time friend and loyal client. We’ve…


Paychex: Internal Activation of a Vision

Paychex, a leading provider of HR, payroll, and employee benefits for small- to…


Highlighting "Micro Moments" As a Visual Identity Strategy

When we define brands and their visual identities, we always include…


Global Brand Works' approach to branding is industry agnostic

In a reposting from Reminder Media: A guide that answers all your burning…


Communications During Crisis: 3 Do's and 3 Don'ts

COVID-19 is forcing companies of all sizes to quickly assess their way of…


Shannon leading a brand workshop at SFMOMA

All Voices Matter, an Example from Our Work with SFMOMA

Here is Shannon leading a fun and interactive brand workshop at SFMOMA. The…