Highlighting "Micro Moments" As a Visual Identity Strategy

When we define brands and their visual identities, we always include...


Global Brand Works' approach to branding is industry agnostic

In a reposting from Reminder Media: A guide that answers all your burning...


Communications During Crisis: 3 Do's and 3 Don'ts

COVID-19 is forcing companies of all sizes to quickly assess their way of...


Girl reading persona card

Redesigning A Global Onboarding Exercise for PayPal

In this exercise, employees must resolve financial insecurity challenges of...


Shannon leading a brand workshop at SFMOMA

All Voices Matter, an Example from Our Work with SFMOMA

Here is Shannon leading a fun and interactive brand workshop at SFMOMA. The...


A Peek Into Our Brand Workshop for Entrepreneurs at Draper University

Mansour AlShamsi shares his personal narrative in regards to Global Brand...