Monticelli’s brand refresh leverages the functional and adds the emotional

An updated brand story preserves a deep-rooted legacy and poises Monticelli…


We got featured in the Journey Map podcast!

We are honored to have been chosen by @DaveHale of @Craft&Crew where we…


The Name Game

If you’ve ever had to name a baby, you have some idea of how challenging it is…


Girl reading persona card

Redesigning A Global Onboarding Exercise for PayPal

In this exercise, employees must resolve financial insecurity challenges of…


A Simple Visual Identity Refresh increases relevancy and differentiation for Malwarebytes

Virginia Barash is a long-time friend and loyal client. We’ve supported…


Highlighting "Micro Moments" As a Visual Identity Strategy

When we define brands and their visual identities, we always include…