Bank of the West: Branding an Internal Event

Bank of the West' (now BMO) Small Business Enterprise Division needed…


It's here - the rebrand master checklist!

Some things are obvious: website, collateral, PowerPoint, business cards,…


Congratulations to our client PayPal, one of the fastest growing brands

Since PayPal hired Global Brand Works in 2016 to create the company's first…


Lifelock by Norton: Brand Governance Tools and Training

When LifeLock rebranded—and later joined forces with Norton—Global Brand Works…


Shannon joined Jacqueline Quasney, Personal Capital, and Scott Redick, Charles Schwab to talk brand

The grand controversy was, "Does brand equal culture?" I said YES, Scott said…


How Employees “Get” Brand

How Employees “Get” Brand    By Caroline McNally Partner and…