Some things are obvious: website, collateral, PowerPoint, business cards, exterior signage. But what you may not realize is that your branding lurks in many, many dark corners. Our clients now have access to our master checklist template to consider for rebranding (171 items in total)!

Here are some zingers that can get past even the most organized project management team:

  • Metadata naming on web pages (image titles, page titles, descriptions)
  • Partners/channel partners and all the materials they use with your branding
  • 3rd party employee-facing entities such as healthcare portals or expense reporting systems
  • Product development teams who are applying branding within various areas of a product – such as auto-generated emails

If you or someone you know has a rebrand implementation project coming up, drop us a line at