Project Highlight: Event Theme and Visual Identity
It was the 10-year anniversary of the department's inception, and so it was…
Brand Strategy, Naming, Messaging, and Promotion of a New Internal Product Development tool for PayPal Teams: Panorama
When PayPal came to us with an objective to drive adoption of a new…
5 ways to conduct internal brand training
All employees are responsible for growing and protecting your brand, no…
It's here - the rebrand master checklist!
Some things are obvious: website, collateral, PowerPoint, business cards,…
Congratulations to our client PayPal, one of the fastest growing brands
Since PayPal hired Global Brand Works in 2016 to create the company's first…
Shannon joined Jacqueline Quasney, Personal Capital, and Scott Redick, Charles Schwab to talk brand
The grand controversy was, "Does brand equal culture?" I said YES, Scott said…
