Brand in a Box

Fast-track, no fuss branding

Over time, your brand will become one of your most valuable assets, and will contribute to your revenue and overall business success. Now is the time to create your brand story.

Who is Global Brand Works? Why do I need brand strategy?

To illustrate each deliverable, we’ve created examples based on a brand called Chillixirs, which is a start-up technology company who makes optimized mixers for cocktails and mocktails.

Sprint
4 weeks

You can’t skip this part. Your brand strategy will be the foundation for everything you do.

Select
Week 1
Week 2
Week 3
Week 4
Week 5
Week 6
Week 7
Week 8
Sprint
Brand Assets

Week 1 • Intake

Process

GBW will survey your business position within the marketplace and collect information on user/prospect mindset, the competition, company vision, dependencies and requirements.

What we need from you

  • Complete the intake form
  • 3 intake meetings with 3 key team members

Week 2 • Workshop

Process

GBW will conduct a workshop with your team to explore competitive set, consumer mindset, company goals and work through our first draft of the brand strategy, covering What It Is/ Functional Equities/ Emotional Benefits/ Brand Personality/ Brand Positioning/ Heart of the Brand Promise. Here is an example.

What we need from you

  • 1 Workshop session with key team members
  • 24-hour turn-around on feedback

Week 3 • Brand Strategy

Process

GBW will present the brand strategy in the first meeting, collect feedback, and present the almost-final in the second meeting. By the end of the week, you will have your brand strategy.

What we need from you

  • 2 meetings from decision makers
  • 24-hour turn-around on feedback

Week 4 • Messaging

Process

In two meetings, we will create and finalize key messages, which will include One-Sentence description/ elevator pitch/ 5-7 descriptive sound bytes. See an example of messaging here.

What we need from you

  • 2 meetings with decision-maker
  • 24-hour turn-around on feedback

Week 5 • Naming

Process

Global Brand Works will use the brand strategy as the foundation for your brand name. It will be pre-screened for trademarkability, but your legal counsel will be the one to give it the final go-ahead.

What we need from you

  • 2 meetings with decision-maker
  • 24-hour turn-around on feedback

Week 6 • Logo design and Palette

Process

The first meeting this week will be to review initial logo designs. In the second meeting we will narrow them down to a group of finalists, plus have our first discussions around color palette.

See an example of what a logo suite looks like here.

What we need from you

  • 2 meetings with decision-maker
  • 24-hour turn-around on feedback

Week 7 • Visual Identity

Process

In the first meeting this week we will lock in the final logo, and continue to develop visual identity elements such as secondary palette, typography, and imagery style. In the second meeting we will focus on all visual identity elements.

What we need from you

  • 2 meetings with decision-maker
  • 24-hour turn-around on feedback

Week 8 • Visual Identity Guidelines

Process

After finalizing the visual identity elements in the first meeting, Global Brand Works will write up the rules on how your brand identity is to be applied. See an example of VI guidelines here.

What we need from you

  • 2 meetings with decision-maker
  • 24-hour turn-around on feedback
 

Here's Why You Need Brand Strategy

Having a clear and succinct brand strategy informs employees, writers, and designers on how you should show up to the world. Elements get created in fewer rounds of creative review, creating time efficiencies and saving money. And you show up consistently, everywhere, creating a reputation and promise in the hearts and minds of your customers.

Sales Presentation

Chillixers is a technology start up. Here is how their sales presentation would be created, with and without a brand strategy to inform its look and its messaging.

Without Brand Strategy
Without key messages or brand strategy, salesperson created description on her own
Fonts, color, and imagery are inconsistent
With Brand Strategy
Sales person wrote the copy for the presentation by referencing the key messages document
Company description is on-brand
Fonts, color, and imagery are automatically built in for consistency

Recruiting

Brand strategy informs messaging, and messaging informs how you describe yourself to all of your audiences, whether it be internal or external. Without brand strategy, different writers come up with different copy.

Without Brand Strategy

NOW HIRING: Project Manager – Chillixers

Chillixirs is a foodservice startup dedicated to bringing organic juice mixers to a wider audience. Our team is comprised of dedicated food researchers and marketers. At Chillixirs, we believe good food is the key to unlocking memorable experiences. We're looking for an individual who is excited to build our next generation products to make people feel better about the world.

Generic and uninspiring purpose statement
This copy was made up out of lack of direction, and is not relevant, authentic, or differentiated
With Brand Strategy

NOW HIRING: Project Manager – Chillixers

Be inspiring. Be inventive. Have fun. Chillixirs is hiring a project manager.

Chillixirs is a technology start-up that is challenging the cocktail-mixing mindset of the world. We have developed patented technology that optimizes the mix of vitamins, minerals and sugars in each bottle. The result is foolproof, delectable cocktails made of all-natural, organic ingredients that come in 100% compostable packaging.

We value innovation, invention, and enjoyment in each and every employee, because we believe that people make the difference. Are you ready for the challenge?

Company purpose is clear
Description is compelling, authentic, differentiating
Brand pillars are the source of company values

Social Media

Here is a social media feed example from Chillixirs, a technology start-up. Without brand strategy, the images are random and off-brand. With brand strategy, images are selected that further the company's brand story.

Without Brand Strategy
This graphic is inconsistant
Does not convey emotional benefit of healthy
Overall feed does not support the Chillixirs story
With Brand Strategy
Graphic is part of the overall design system
Conveys emotional benefits of relaxed and confident
Imagery reflects the Chillixirs brand story and benefits

Packaging

The Chillixirs brand strategy, which can be found here, informs packaging, like everything else.

Without Brand Strategy
Package design conflicts with the brand promise of sustainability and 100% compostable
Logo reflects the brand’s technological roots, but not the brand pillars of unexpected, premium quality, or fun
Graphic is nice, but does not support functional equities or emotional benefits
With Brand Strategy
Compostable lid design is on-brand
Logo reflects brand pillars of precise, inventive, unexpected, and fun
Polygonal imagery evokes the technological approach to optimized mix

Get Your Brand in a Box

Thank you!

Thanks for your interest in Brand in a Box! We have received your submission and will be in touch within the next couple of days. We look forward to learning more about your business and showing you what your future brand can do!