To illustrate what a visual guidelines document looks like, this is one we created for Chillixirs, a start-up technology company. Visual Identity is derived from the brand strategy.
You can’t skip this part. Your brand strategy will be the foundation for everything you do.
Brand Strategy
Messaging
Chillixers are chilled, organic mixers for cocktails and mocktails based on patented optimization mix technology.
Your logo, visual identity system and name will be derived from your brand strategy.
Brand Strategy
Messaging
Chillixers are chilled, organic mixers for cocktails and mocktails based on patented optimization mix technology.
Naming
Logo and Visual Identity System
Visual Identity Guidelines
Choose from our range of add-ons to build and strengthen your brand in specific areas.
Brand Tone and Voice
A rule book and guide to keep your brand's voice consistent across your website, newsletters, or social media. A must have for anyone who is communicating on behalf of your brand!
PowerPoint Template
Business Card Design
Employee Brand Book
Share your brand story with employees, explain why it is important, what their role is in growing your brand.
Employee Brand Training eLearning
A self-directed, web-based, interactive and fun module educates your team on ways they can bring your brand to life.
Custom Photo Library
We will create and deliver 10 on-brand images, unique to you, that you can use in all of your communication materials.
Employee Intranet
Give your team all the resources they need to protect your brand: Downloadable logos and templates, an image library, iconography, trademarking guidelines, etc.
Environmental Branding
Our design team will make your brand ethos come to life in your office space.
Basic Website
6-page basic website placeholder will showcase your new brand and messaging, describe your offering, and introduce your team.