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Key Messages Example

To show you what you will get for high-level key messages, here is an example from a start-up technology company called Chillixirs. The messages are derived from the brand strategy.

One Sentence

Chillixers are chilled, organic mixers for cocktails and mocktails based on patented optimization mix technology.

Paragraph

Chlillixers are chilled, organic mixers for cocktails and mocktails based on patented optimization mix technology. Because Chillixirs uses only organic, fresh ingredients and no preservatives, it can only be found in the refrigeration aisle of the market or in the refrigerator of your home. Chillixers’ patented optimization mix technology means that each batch is optimized for vitamins, minerals, and sugars to achieve the perfect balance for both taste and nutrition. By optimizing the mix, less fruit goes to waste. By eliminating waste, and delivering the mixes in 100% compostable packaging, Chillexers is committed to sustainability.

Proof Points

Catch Phrases

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