Brand in a Box Home

Key Messages Example

To show you what you will get for high-level key messages, here is an example from a start-up technology company called Chillixirs. The messages are derived from the brand strategy.

One Sentence

Chillixers are chilled, organic mixers for cocktails and mocktails based on patented optimization mix technology.

Paragraph

Chlillixers are chilled, organic mixers for cocktails and mocktails based on patented optimization mix technology. Because Chillixirs uses only organic, fresh ingredients and no preservatives, it can only be found in the refrigeration aisle of the market or in the refrigerator of your home. Chillixers’ patented optimization mix technology means that each batch is optimized for vitamins, minerals, and sugars to achieve the perfect balance for both taste and nutrition. By optimizing the mix, less fruit goes to waste. By eliminating waste, and delivering the mixes in 100% compostable packaging, Chillexers is committed to sustainability.

Proof Points

Catch Phrases

Get Your Brand in a Box

Sprint
4 weeks

You can’t skip this part. Your brand strategy will be the foundation for everything you do.

Brand Strategy

Messaging

Chillixers are chilled, organic mixers for cocktails and mocktails based on patented optimization mix technology.
Select
Brand Assets
8 weeks

Your logo, visual identity system and name will be derived from your brand strategy.

Brand Strategy

Messaging

Chillixers are chilled, organic mixers for cocktails and mocktails based on patented optimization mix technology.

Naming

Logo and Visual Identity System

Visual Identity Guidelines
Select
Add-Ons
 

Choose from our range of add-ons to build and strengthen your brand in specific areas.

Brand Tone and Voice

A rule book and guide to keep your brand's voice consistent across your website, newsletters, or social media. A must have for anyone who is communicating on behalf of your brand!

PowerPoint Template

Business Card Design

Employee Brand Book

Share your brand story with employees, explain why it is important, what their role is in growing your brand.

Employee Brand Training eLearning

A self-directed, web-based, interactive and fun module educates your team on ways they can bring your brand to life.

Custom Photo Library

We will create and deliver 10 on-brand images, unique to you, that you can use in all of your communication materials.

Employee Intranet

Give your team all the resources they need to protect your brand: Downloadable logos and templates, an image library, iconography, trademarking guidelines, etc.

Environmental Branding

Our design team will make your brand ethos come to life in your office space.

Basic Website

6-page basic website placeholder will showcase your new brand and messaging, describe your offering, and introduce your team.