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Campaign and Naming of an Internal Product Dev Tool for PayPal: Panorama

January 22, 2025

Our challenge was make the complicated simple.

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Girl reading persona card

Redesigning A Global Onboarding Exercise for PayPal

December 5, 2023

Without seamless execution, strategy goes nowhere

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Bank of the West: Branding an Internal Event

January 28, 2020

The goal was to leave an 850-person team motivated and inspired.  

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