“The greatest sales deck I’ve ever seen” (a repost on storytelling from Andy Raskin)
This is lifted from a post on LinkedIn by Andy Raskin in September 2016. We love this thinking and have applied it for our clients, and so very happy to share…
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Brand Positioning and The Successful Digital Transformation of Netflix
Positioning the brand beyond the functional
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How to tell a compelling brand story: Listen, Look, Leverage
As quoted from Caroline McNally in Wordstream's blog
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Congratulations to our client PayPal, one of the fastest growing brands
PayPal continues to shoot up in Interbrand's Best Global Brands, and is up 12% in 2017.
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Cultural organizations are facing a paradigm shift
As we work with SFMOMA to re-articulate their brand strategy, we are taking a robust look at culture's purpose in an increasingly complex landscape
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Strong brands outperform the market
Strong brands drive acceleration in growth periods or retain value during recessions.
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How AirBnb lives an authentic brand story.
A company can’t just tell a story for story’s sake- it has to BE a real story. Manufactured, made-up storytelling and false promises will eventually…
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Announcing a new strategic partner: TransgressiveX
We have partnered with a new, super smart, tech-based innovator in the customer insights space and can't wait to bring them around!
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