Branding for a global consortium: CCC Digital Key

In this B2B2C brand example, we share the story of project that required careful navigation of a complex, matrixed, global, consensus-driven environment,…


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5 reasons why it’s important for employees to understand the brand

When teams understand, care about and trust in the brand, they are more interested in being part of the story. T


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Inside the development of a market maker brand

A robust dive into brand architecture delivers Aliro by Lendkey


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A New Logo for a Special Property

Creating a logo that encapsulates the essence of a brand is one of my favorite parts of running a branding agency.


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Applied Materials: Brand Management Roadmap and Internal Training for the C-Suite

Infusing the importance of brand in a tech-forward culture


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Kelly Services: Development of the Employer Brand Leads to 6% Improvement

An Employer Brand for an Employer Brand: Employer Brand Value Platform, Talent Personas, Recruitment Messaging


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Achieve: Internal Activation of a Rebrand

After finalizing a powerful rebrand, Achieve taps Global Brand Works steps for internal infusion of the new brand story


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Defining the Employer Brand for Equinix

An authentic and relevant positioning better attracts top talent - and results in an award.


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