Kelly Services: Development of the Employer Brand Leads to 6% Improvement

An Employer Brand for an Employer Brand: Employer Brand Value Platform, Talent Personas, Recruitment Messaging


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We loved developing the sustainability Xpanse brand from scratch.

Xpanse is a super cool expandable and retractable solar awning mounted to the side of an RV.


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Defining the Employer Brand for Equinix

An authentic and relevant positioning better attracts top talent - and results in an award.


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A little trick to help explain brand financial value

Brands have financial value and sometimes that is hard to explain. Here is help.


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A Simple Visual Identity Refresh increases relevancy and differentiation for Malwarebytes

You don’t need an expensive name or logo change to modernize.


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9 Essential Practices to Activating Internal Culture

After many years of listening and talking to our clients, we've learned these are the best practices for success.


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Introducing new branding for a global consortium: CCC Digital Key

In this B2B2C brand example, we share the story of project that required careful navigation of a complex, matrixed, global, consensus-driven environment,…


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Developing a non-profit human rights-focus brand: HRMI

Our pro-bono client, start-up Human Rights Measurement Initiative, reaches its first big milestone (after developing their branding, that is)


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Envisioning the future of work – Scrolleytale style

And we are not sharing just because we love to say the word "Scrolleytale."


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