Living the Brand at American Express: A Year-Round Strategy
Internal brand engagement is more than a one-time training session.
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We loved developing the sustainability Xpanse brand from scratch.
Xpanse is a super cool expandable and retractable solar awning mounted to the side of an RV.
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Internal Brand Training Program for PayPal results in 75.4% improvement
Here is the cover of a workbook used in onboarding for all new PayPal employees.
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A New Logo for a Special Property
Creating a logo that encapsulates the essence of a brand is one of my favorite parts of running a branding agency.
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Evolving the Employer Brand After M&A
Laying the Foundation for a Successful Internal Brand that Upleveles Recruiting and Retention
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Address Income: A New Visual Identity in PropTech Leverages the Core of the Business: Location
The standard location symbol is turned on its side to double as a lower case “a”
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Campaign and Naming of an Internal Product Dev Tool for PayPal: Panorama
Our challenge was make the complicated simple.
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ArchIQ: Engineering a Brand rooted in Visionary Precision
The notion of a camera lens inspires brand strategy, messaging, logo, and visual identity
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Brand Management Roadmap and Internal Training for the C-Suite
Infusing the importance of brand in a tech-forward culture
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