Inside the development of a market maker brand
November 1, 2025
A robust dive into brand architecture delivers Aliro by Lendkey
0 Comments7 Minutes
Developing a non-profit human rights-focus brand: HRMI
October 18, 2025
Start-up Human Rights Measurement Initiative is poised for the future with a brand architecture strategy and visual identity system.
0 Comments2 Minutes
Achieve: Internal Activation of a Rebrand
September 7, 2025
After finalizing a powerful rebrand, Achieve taps Global Brand Works steps for internal infusion of the new brand story
0 Comments6 Minutes
When to Rebrand: Signals It’s Time to Evolve
August 7, 2025
More Than a Logo: The Real Reasons Companies Rebrand
0 Comments4 Minutes
ArchIQ: Engineering a Brand rooted in Visionary Precision
July 1, 2025
The notion of a camera lens inspires brand strategy, messaging, logo, and visual identity
0 Comments4 Minutes
Living the Brand at American Express: A Year-Round Strategy
June 3, 2025
Internal brand engagement is more than a one-time training session.
0 Comments4 Minutes
We loved developing the sustainability Xpanse brand from scratch.
May 10, 2025
Xpanse is a super cool expandable and retractable solar awning mounted to the side of an RV.
0 Comments3 Minutes
Internal Brand Training Program for PayPal results in 75.4% improvement
May 5, 2025
Here is the cover of a workbook used in onboarding for all new PayPal employees.
4 Comments3 Minutes
A New Logo for a Special Property
April 2, 2025
Creating a logo that encapsulates the essence of a brand is one of my favorite parts of running a branding agency.
0 Comments2 Minutes








