Do the words “Brand” and “Values” mean different things?
A company’s values are different from what its brand stands for. This will clear the puzzlement.
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A new brand, messaging and identity for a challenger of the status quo
We developed the strategy, messaging, logo, animation, and visual identity for this innovative start-up.
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When to Rebrand: Signals It’s Time to Evolve
More Than a Logo: The Real Reasons Companies Rebrand
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Achieve: Internal Activation of a Rebrand
After finalizing a powerful rebrand, Achieve taps Global Brand Works for internal infusion of the new brand story
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We loved developing the sustainability Xpanse brand from scratch.
Xpanse is a super cool expandable and retractable solar awning mounted to the side of an RV.
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Campaign and Naming of an Internal Product Dev Tool for PayPal: Panorama
Our challenge was make the complicated simple.
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A Bold New Look: Katie Raffetto’s Interior Design Firm Embraces Elegance with a Brand Refresh
Leveraging brand to elevate the firm to the next level.
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ArchIQ: Engineering a Brand rooted in Visionary Precision
The notion of a camera lens inspires brand strategy, messaging, logo, and visual identity
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Living the Brand at American Express: A Year-Round Strategy
Internal brand engagement is more than a one-time training session.
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