Inside the development of a market maker brand

A robust dive into brand architecture delivers Aliro by Lendkey


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Developing a non-profit human rights-focus brand: HRMI

Start-up Human Rights Measurement Initiative is poised for the future with a brand architecture strategy and visual identity system.


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Achieve: Internal Activation of a Rebrand

After finalizing a powerful rebrand, Achieve taps Global Brand Works steps for internal infusion of the new brand story


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When to Rebrand: Signals It’s Time to Evolve

More Than a Logo: The Real Reasons Companies Rebrand


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ArchIQ: Engineering a Brand rooted in Visionary Precision

The notion of a camera lens inspires brand strategy, messaging, logo, and visual identity


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Living the Brand at American Express: A Year-Round Strategy

Internal brand engagement is more than a one-time training session.


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We loved developing the sustainability Xpanse brand from scratch.

Xpanse is a super cool expandable and retractable solar awning mounted to the side of an RV.


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Internal Brand Training Program for PayPal results in 75.4% improvement

Here is the cover of a workbook used in onboarding for all new PayPal employees.


4 Comments3 Minutes

A New Logo for a Special Property

Creating a logo that encapsulates the essence of a brand is one of my favorite parts of running a branding agency.


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