Inside the development of a market maker brand

A robust dive into brand architecture delivers Aliro by Lendkey


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A New Logo for a Special Property

Creating a logo that encapsulates the essence of a brand is one of my favorite parts of running a branding agency.


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Applied Materials: Brand Management Roadmap and Internal Training for the C-Suite

Infusing the importance of brand in a tech-forward culture


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Kelly Services: Development of the Employer Brand Leads to 6% Improvement

An Employer Brand for an Employer Brand: Employer Brand Value Platform, Talent Personas, Recruitment Messaging


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Achieve: Internal Activation of a Rebrand

After finalizing a powerful rebrand, Achieve taps Global Brand Works steps for internal infusion of the new brand story


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Defining the Employer Brand for Equinix

An authentic and relevant positioning better attracts top talent - and results in an award.


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What is an Employer Brand and Why is it so Important?

An employer brand exists regardless of whether it's consciously crafted.


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We loved developing the sustainability Xpanse brand from scratch.

Xpanse is a super cool expandable and retractable solar awning mounted to the side of an RV.


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9 Essential Practices to Activating Internal Culture

After many years of listening and talking to our clients, we've learned these are the best practices for success.


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