Do the words “Brand” and “Values” mean different things?
A company’s values are different from what its brand stands for. This will clear the puzzlement.
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We got featured in the Journey Map podcast!
The Journey Map podcast by Craft&Crew takes a look at the twists and turns of career paths.
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The Name Game
A guest blog post from Dream Team Member, naming guru, and friend, Trent Farr
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Take this simple 5-question quiz to understand brand health.
If you are not yet formally using metrics like NPS score, prompted/ unprompted awareness, or an annual brand tracker to measure brand health, you can start the…
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A New Brand Identity & Architecture for NCAT
Setting the stage for the future in a rapidly changing marketplace.
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What Started as a Simple Visual Identity Refresh Lead to a Strategic Brand Overhaul
Without a solid brand strategy, efforts to refresh messaging or visuals end up in a spiral.
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A little trick to help explain brand financial value
Brands have financial value and sometimes that is hard to explain. Here is help.
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Highlighting “Micro Moments” As a Visual Identity Strategy
Shannon spoke with Shutterstock on 2020 photography trends
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Global Brand Works’ approach to branding is industry agnostic
Shannon spoke with Reminder Media on how our process applies to real estate branding
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