Branding for a global consortium: CCC Digital Key

In this B2B2C brand example, we share the story of project that required careful navigation of a complex, matrixed, global, consensus-driven environment,…


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Girl reading persona card

Redesigning A Global Onboarding Exercise for PayPal

Without seamless execution, strategy goes nowhere


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Monticelli’s brand refresh leverages the functional and adds the emotional

Protecting legacy while modernizing


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Lykas: A brand is born using our proprietary ”Brand In A Box” approach

”Brand in a Box” is our super-efficient, fast-track brand development process we designed specifically for start-ups and small businesses.


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A new brand, messaging and identity for a challenger of the status quo

We developed the strategy, messaging, logo, animation, and visual identity for this innovative start-up.


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Take this simple 5-question quiz to understand brand health.

If you are not yet formally using metrics like NPS score, prompted/ unprompted awareness, or an annual brand tracker to measure brand health, you can start the…


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A New Brand Identity & Architecture for NCAT

Setting the stage for the future in a rapidly changing marketplace.


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What Started as a Simple Visual Identity Refresh Lead to a Strategic Brand Overhaul

Without a solid brand strategy, efforts to refresh messaging or visuals end up in a spiral.


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Highlighting “Micro Moments” As a Visual Identity Strategy

Shannon spoke with Shutterstock on 2020 photography trends


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