Inside the development of a market maker brand

A robust dive into brand architecture delivers Aliro by Lendkey


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We loved developing the sustainability Xpanse brand from scratch.

Xpanse is a super cool expandable and retractable solar awning mounted to the side of an RV.


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Developing a non-profit human rights-focus brand: HRMI

Start-up Human Rights Measurement Initiative is poised for the future with a brand architecture strategy and visual identity system.


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Monticelli’s brand refresh leverages the functional and adds the emotional

Protecting legacy while modernizing


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Take this simple 5-question quiz to understand brand health.

If you are not yet formally using metrics like NPS score, prompted/ unprompted awareness, or an annual brand tracker to measure brand health, you can start the…


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A New Brand Identity & Architecture for NCAT

Setting the stage for the future in a rapidly changing marketplace.


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Introducing our latest rebrand: Sutherland

The challenge was to combine the precision and rigor of process with the usability and ease of design thinking.


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From The Silicon Kind to the Salty Kind

Naming, brand architecture, and package design - in less than a month


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Project Highlight: Strategic alignment in product naming for Vantiv

We took Vantiv on a little journey of organization and clarity.


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