Since PayPal hired Global Brand Works in 2016 to create the company’s first ever brand governance program, and to develop and launch their first ever internal brand training initiative, the brand has moved up 18 points in the Interbrand ranking, gained over $1 billion in value, and its share price has almost doubled.  Just sayin’.

PayPal entered the top 100 list in 2015 at #98, with the brand valued at $4.2 billion, then landed at number 90 in 2016, valued at 4.8 billion.  Now, the brand is worth $5.4 billion and has moved up 12% to #80.