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Blog Column

Minimal and lovely Medium style blog

A New Brand Identity & Architecture for NCAT

Setting the stage for the future in a rapidly changing marketplace.


November 29, 2021

Client Work,Rebranding,Branding,Visual Identity,Brand Architecture

by Shannon Riordan

I Backrubbed where I can find vintage Pocketlinks and Marufukus from the 90s and turns out, people are selling them on AuctionWeb.

Names that didn't make it.


December 14, 2021

Naming,Observations

by Caroline McNally

The Future of Work

Here is a montage of the competing messages we are hearing


January 17, 2022

Observations,Internal Brand Activation,Storytelling

by Shannon Riordan

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Portrait of Caroline and Shannon from Global Brand Works

About Global Brand Works

Global Brand Works is a small but mighty branding agency bringing global and startup brands to life throughout an organization, internally and externally.

Our Expertise

  • Brand Architecture
  • Branding
  • Client Work
  • Employer Branding
  • Free Tools
  • graphic design
  • Inernal Brand Training
  • Internal Brand Activation
  • Internal Brand Training
  • Naming
  • Observations
  • Rebranding
  • Storytelling
  • talent acquisition branding
  • Visual Identity
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