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Blog Column

Minimal and lovely Medium style blog

Defining the Employer Brand for Equinix

An authentic and relevant positioning better attracts top talent - and results in an award.


August 7, 2025

Client Work,Rebranding,Internal Brand Activation,Branding,Storytelling,Employer Branding,talent acquisition branding

by Brad Hennig

Inside the development of a market maker brand

A robust dive into brand architecture delivers Aliro by Lendkey


November 1, 2025

Client Work,Naming,Branding,Storytelling,Visual Identity,Brand Architecture

by Shannon Riordan

A Bold New Look: Katie Raffetto’s Interior Design Firm Embraces Elegance with a Brand Refresh

Leveraging brand to elevate the firm to the next level.


March 7, 2026

Client Work,Rebranding,Branding,Storytelling,Visual Identity

by Shannon Riordan

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Portrait of Caroline and Shannon from Global Brand Works

About Global Brand Works

Global Brand Works is a small but mighty branding agency bringing global and startup brands to life throughout an organization, internally and externally.

Our Expertise

  • Brand Architecture
  • Branding
  • Client Work
  • Employer Branding
  • Free Tools
  • graphic design
  • Inernal Brand Training
  • Internal Brand Activation
  • Internal Brand Training
  • Naming
  • Observations
  • Rebranding
  • Storytelling
  • talent acquisition branding
  • Visual Identity
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