Recent Work and Other Thoughts

Here is the cover of a workbook used in onboarding for all new PayPal employees.

Infusing the importance of brand in a tech-forward culture

Without seamless execution, strategy goes nowhere

And we are not sharing just because we love to say the word "Scrolleytale."

An employer brand exists regardless of whether it's consciously crafted.

Small content drips, once a month, can be powerful and efficient.

Which internal teams should and should not get brand training?

The importance of a good brand application and protection practices