5 reasons why it’s important for employees to understand the brand

When teams understand, care about and trust in the brand, they are more interested in being part of...

Photo credit: LA TImes

Oh Virgin! Are you really going to go?

As a person in branding, this feels like murder.

How AirBnb lives an authentic brand story.

A company can’t just tell a story for story’s sake- it has to BE a real story. Manufactured,...

“The greatest sales deck I’ve ever seen” (a repost on storytelling from Andy Raskin)

This is lifted from a post on LinkedIn by Andy Raskin in September 2016. We love this thinking and...

A controversial rebrand – The Met

Spoiler alert: We like it.

Buh-Bye High Fructose Corn Syrup

Devious or not, a rebrand is one way to restore a damaged reputation.

Happy New Year!

Here's to new brands and new beginnings in 2016. Happy New Year!