Lifelock by Norton: Brand Governance Tools and Training

When LifeLock rebranded—and later joined forces with Norton—Global Brand Works…


We won an award!

Gramercy Institute announced the winners of its "20 Most Valuable Partners in…


PayPal moves to #90 in Interbrand's Top Global Brands list

The results are in!  PayPal entered Interbrand's Top Global Brands list in 2015…


Rebranding: Don't just change your logo, retell your story

Position your rebrand as a way to prepare for the future and to better…


Shannon joined Jacqueline Quasney, Personal Capital, and Scott Redick, Charles Schwab to talk brand

The grand controversy was, "Does brand equal culture?" I said YES, Scott said…


How Employees “Get” Brand

How Employees “Get” Brand    By Caroline McNally Partner and…