Rebranding: Don’t just change your logo, retell your story
The biggest mistake companies make when rebranding is to explain it by making it about themselves. Resist the urge.
A new logo for political candidate Chris Koster
A differentiating identity sets Koster out from the crowd.
PayPal moves to #90 in Interbrand’s Top Global Brands list
PayPal is soaring and we get to develop the company's first ever Global Brand Governance strategy