Extending a personal brand into a small business brand

We took Vantiv on a little journey of organization and clarity.

Using video to convey the what and the why

Naming, brand architecture, and package design - in less than a month

Here's to new brands and new beginnings in 2016. Happy New Year!

Is it good? Is it bad? Does it matter?

In a recent client engagement, Global Brand Works was tasked with activating the brand internally among employees. After explaining the…

A great talk happened today on Leveraging and Enhancing the Financial Brand in 2016 at The Grammercy Forum

Don't cut corners on logo design - here are important tips to keep the design process on track.

The biggest mistake companies make when rebranding is to explain it by making it about themselves. Resist the urge.

A differentiating identity sets Koster out from the crowd.

PayPal is soaring and we get to develop the company's first ever Global Brand Governance strategy