We have identified 171 items to consider when updating your logo and visual identity.  

We sat down with Adobe, who asked our advice on how companies can find their superpower.  Here is what we had to say:

We were one of the branding "Pros" that advised The Close on 3 rules to great real estate branding (but really, they apply to all…

The challenge was to combine the precision and rigor of process with the usability and ease of design thinking.

As quoted from Caroline McNally in Wordstream's blog

You don't always have to go in order.

Positioning the brand beyond the functional

This is lifted from a post on LinkedIn by Andy Raskin in September 2016. We love this thinking and have applied it for our clients, and so…

Everything Communicates.

The unmatchable value of branding yourself as a small business and the long term success that it dispenses from its application.

Mansour AlShami summarizes the experience during our brand strategy workshop at Draper University

Deep listening and solid strategy serve as foundation for successful Appnovation rebrand