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Recent Work and Other Thoughts

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Campaign and Naming of an Internal Product Dev Tool for PayPal: Panorama

by Shannon Riordan

January 22, 2025

Our challenge was make the complicated simple.

Girl reading persona card

Redesigning A Global Onboarding Exercise for PayPal

by Shannon Riordan

December 5, 2023

Without seamless execution, strategy goes nowhere

Bank of the West: Branding an Internal Event

by Shannon Riordan

January 28, 2020

The goal was to leave an 850-person team motivated and inspired.  

Portrait of Caroline and Shannon from Global Brand Works

About Global Brand Works

Global Brand Works is a small but mighty branding agency bringing global and startup brands to life throughout an organization, internally and externally.

Our Expertise

  • Brand Architecture
  • Branding
  • Client Work
  • Employer Branding
  • Free Tools
  • graphic design
  • Inernal Brand Training
  • Internal Brand Activation
  • Internal Brand Training
  • Naming
  • Observations
  • Rebranding
  • Storytelling
  • talent acquisition branding
  • Visual Identity
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