What's your company's unique superpower?

Finding your brand superpower Adobe interviewed us to get advice on how to find…


It's here - the rebrand master checklist!

Some things are obvious: website, collateral, PowerPoint, business cards,…


We won an award!

Gramercy Institute announced the winners of its "20 Most Valuable Partners in…


Shannon joined Jacqueline Quasney, Personal Capital, and Scott Redick, Charles Schwab to talk brand

The grand controversy was, "Does brand equal culture?" I said YES, Scott said…


How Employees “Get” Brand

How Employees “Get” Brand    By Caroline McNally Partner and…


From The Silicon Kind to the Salty Kind

From The Silicon Kind to the Salty Kind Have you ever had a project that is so…


Project Highlight: Strategic alignment in product naming for Vantiv

Rapid growth left this global payment technology provider with a product suite…