Take this simple 5-question quiz to understand brand health.
If you are not yet formally using metrics like NPS score, prompted/ unprompted…
A New Brand Identity & Architecture for NCAT
Northern California Allied Trades (NCAT) provides advocacy, education and…
What Started as a Simple Visual Identity Refresh Lead to a Strategic Brand Overhaul
Virginia Barash is a long-time friend and loyal client. We’ve…
Highlighting "Micro Moments" As a Visual Identity Strategy
When we define brands and their visual identities, we always include…
Recognize the Signs You Need a Brand Refresh
This is a repost from the blog for ClassPass. The original post can be found…
Bank of the West: Branding an Internal Event
Bank of the West' (now BMO) Small Business Enterprise Division needed…
A New Brand Story and Identity for Appnovation
Appnovation, a Canadian-based global digital consultancy serving most of the…
Introducing our latest rebrand: Sutherland
For Sutherland Global, a 38,000 employee, process consulting firm in 120…
A controversial rebrand - The Met
Rebrands inspire outrage, and this one really stands out. The Met completely…
7 Basic Tips for Logo Design Development
Don't cut corners on logo design - here are important tips to keep the design…