9 Essential Practices to Activating Internal Culture

After many years of listening and talking to our clients, we've learned these are the best practices...

A little trick to help explain brand financial value

Brands have financial value and sometimes that is hard to explain. Here is help.

Branding Advice for Small Businesses

Australian Copywriter K. M. Wade asked us to help compile some great advice on branding for small...

Take this simple 5-question quiz to understand brand health.

If you are not yet formally using metrics like NPS score, prompted/ unprompted awareness, or an...

5 reasons why it’s important for employees to understand the brand

When teams understand, care about and trust in the brand, they are more interested in being part of...

Some Simple Ideas To Help Us Connect When Apart

A series of ideas that help Work-From-Home teams stay connected, invigorated, and upbeat.

The Future of Work

Here is a montage of the competing messages we are hearing

Girl reading persona card

Redesigning A Global Onboarding Exercise for PayPal

Without seamless execution, strategy goes nowhere

A free global brand training curriculum template

Planning to launch a brand training initiative in the New Year?  Here is a free resource to get you...

Shannon leading a brand workshop at SFMOMA

All Voices Matter, an Example from Our Work with SFMOMA

Which internal teams should and should not get brand training?

5 ways to conduct internal brand training

Here is the cover of the workbook we use for internal brand training for all new PayPal employees in...