Take this simple 5-question quiz to understand brand health.

If you are not yet formally using metrics like NPS score, prompted/ unprompted awareness, or an...

A little trick to help explain brand financial value

Brands have financial value and sometimes that is hard to explain. Here is help.

Activating Internal Culture: Nine Essential Practices

After many years of listening and talking to our clients, we've learned these are the best practices...

Some Simple Ideas To Help Us Connect When Apart

A series of ideas that help Work-From-Home teams stay connected, invigorated, and upbeat.

The Future of Work

Here is a montage of the competing messages we are hearing

Girl reading persona card

Redesigning A Global Onboarding Exercise for PayPal

Without seamless execution, strategy goes nowhere

A free global brand training curriculum template

Planning to launch a brand training initiative in the New Year?  Here is a free resource to get you...

Shannon leading a brand workshop at SFMOMA

5 reasons why it’s important for employees to understand the brand

When teams understand, care about and trust in the brand, they are more interested in being part of...

5 ways to conduct internal brand training

Here is the cover of the workbook we use for internal brand training for all new PayPal employees in...

Project Highlight: Event Theme and Visual Identity

The ask from Bank of The West was to lend strategic advice, unlock ideation, remove costly...

It’s here – the rebrand master checklist!

We have identified 171 items to consider when updating your logo and visual identity.