Take this simple 5-question quiz to understand brand health.
If you are not yet formally using metrics like NPS score, prompted/ unprompted awareness, or an...
A little trick to help explain brand financial value
Brands have financial value and sometimes that is hard to explain. Here is help.
Activating Internal Culture: Nine Essential Practices
After many years of listening and talking to our clients, we've learned these are the best practices...
5 reasons why it’s important for employees to understand the brand
When teams understand, care about and trust in the brand, they are more interested in being part of...
Some Simple Ideas To Help Us Connect When Apart
A series of ideas that help Work-From-Home teams stay connected, invigorated, and upbeat.
Redesigning A Global Onboarding Exercise for PayPal
Without seamless execution, strategy goes nowhere
A free global brand training curriculum template
Planning to launch a brand training initiative in the New Year? Here is a free resource to get you...
Brand Strategy, Naming, Messaging, and Promotion of a New Internal Product Development tool for PayPal Teams: Panorama
Our challenge was make the complicated simple.
5 ways to conduct internal brand training
Here is the cover of the workbook we use for internal brand training for all new PayPal employees in...
Project Highlight: Event Theme and Visual Identity
The ask from Bank of The West was to lend strategic advice, unlock ideation, remove costly...
It’s here – the rebrand master checklist!
We have identified 171 items to consider when updating your logo and visual identity.