Activating Internal Culture: Nine Essential Practices

After many years of listening and talking to our clients, we've learned these are the best practices...

Some Simple Ideas To Help Us Connect When Apart

A series of ideas that help Work-From-Home teams stay connected, invigorated, and upbeat.

Girl reading persona card

Redesigning A Global Onboarding Exercise for PayPal

Without seamless execution, strategy goes nowhere

A free global brand training curriculum template

Planning to launch a brand training initiative in the New Year?  Here is a free resource to get you...

Shannon leading a brand workshop at SFMOMA

5 reasons why it’s important for employees to understand the brand

When teams understand, care about and trust in the brand, they are more interested in being part of...

5 ways to conduct internal brand training

Here is the cover of the workbook we use for internal brand training for all new PayPal employees in...

Project Highlight: Event Theme and Visual Identity

The ask from Bank of The West was to lend strategic advice, unlock ideation, remove costly...

It’s here – the rebrand master checklist!

We have identified 171 items to consider when updating your logo and visual identity.  

Congratulations to our client PayPal, one of the fastest growing brands

PayPal continues to shoot up in Interbrand's Best Global Brands, and is up 12% in 2017.

Shannon joined Jacqueline Quasney, Personal Capital, and Scott Redick, Charles Schwab to talk brand

A great talk happened today on Leveraging and Enhancing the Financial Brand in 2016 at The Grammercy...

How Employees “Get” Brand

In a recent client engagement, Global Brand Works was tasked with activating the brand internally...