Living the Brand at American Express: A Year-Round Strategy

American Express had recently aligned on a new Purpose.  That lead to a visual…


Girl reading persona card

Redesigning A Global Onboarding Exercise for PayPal

In this exercise, employees must resolve financial insecurity challenges of…


Lifelock by Norton: Brand Governance Tools and Training

When LifeLock rebranded—and later joined forces with Norton—Global Brand Works…