Internal Brand Training Program results in 75.4% improvement
PayPal recognized that every single employee—from customer service…
Living the Brand at American Express: A Year-Round Strategy
American Express had recently aligned on a new Purpose. That lead to a visual…
Achieve: Internal Activation of a Rebrand
After finalizing a powerful rebrand, Achieve taps Global Brand Works for…
Redesigning A Global Onboarding Exercise for PayPal
In this exercise, employees must resolve financial insecurity challenges of…
Take this simple 5-question quiz to understand brand health.
If you are not yet formally using metrics like NPS score, prompted/ unprompted…
A little trick to help explain brand financial value
When we work with clients such as PayPal, SFMOMA, and American…
Lifelock by Norton: Brand Governance Tools and Training
When LifeLock rebranded—and later joined forces with Norton—Global Brand Works…