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Inside the development of a market maker brand

by Shannon Riordan

Developing a non-profit human rights-focus brand: HRMI

by Shannon Riordan

Achieve: Internal Activation of a Rebrand

by Shannon Riordan

When to Rebrand: Signals It’s Time to Evolve

by Shannon Riordan

ArchIQ: Engineering a Brand rooted in Visionary Precision

by Shannon Riordan

Living the Brand at American Express: A Year-Round Strategy

by Shannon Riordan

We loved developing the sustainability Xpanse brand from scratch.

by Shannon Riordan

Internal Brand Training Program for PayPal results in 75.4% improvement

by Shannon Riordan

A New Logo for a Special Property

by Shannon Riordan

Evolving the Employer Brand After M&A

by Shannon Riordan

Address Income: A New Visual Identity in PropTech Leverages the Core of the Business: Location

by Shannon Riordan

Campaign and Naming of an Internal Product Dev Tool for PayPal: Panorama

by Shannon Riordan

Brand Management Roadmap and Internal Training for the C-Suite

by Shannon Riordan

9 Essential Practices to Activating Internal Culture

by Caroline McNally

A Bold New Look: Katie Raffetto’s Interior Design Firm Embraces Elegance with a Brand Refresh

by Shannon Riordan

Portrait of Caroline and Shannon from Global Brand Works

About Global Brand Works

Global Brand Works is a small but mighty branding agency bringing global and startup brands to life throughout an organization, internally and externally.

Our Expertise

  • Brand Architecture
  • Branding
  • Client Work
  • Employer Branding
  • Free Tools
  • graphic design
  • Inernal Brand Training
  • Internal Brand Activation
  • Internal Brand Training
  • Naming
  • Observations
  • Rebranding
  • Storytelling
  • talent acquisition branding
  • Visual Identity
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