Living the Brand at American Express: A Year-Round Strategy

Internal brand engagement is more than a one-time training session.

We loved developing the sustainability Xpanse brand from scratch.

Xpanse is a super cool expandable and retractable solar awning mounted to the side of an RV.

Internal Brand Training Program for PayPal results in 75.4% improvement

Here is the cover of a workbook used in onboarding for all new PayPal employees.

Evolving the Employer Brand After M&A

Laying the Foundation for a Successful Internal Brand that Upleveles Recruiting and Retention

Address Income: A New Visual Identity in PropTech Leverages the Core of the Business: Location

The standard location symbol is turned on its side to double as a lower case “a”

ArchIQ: Engineering a Brand rooted in Visionary Precision

The notion of a camera lens inspires brand strategy, messaging, logo, and visual identity

Defining the Employer Brand for Equinix

An authentic and relevant positioning better attracts top talent - and results in an award.

Achieve: Internal Activation of a Rebrand

After finalizing a powerful rebrand, Achieve taps Global Brand Works steps for internal infusion of…

Inside the development of a market maker brand

A robust dive into brand architecture delivers Aliro by Lendkey

Girl reading persona card

Redesigning A Global Onboarding Exercise for PayPal

Without seamless execution, strategy goes nowhere