Do the words “Brand” and “Values” mean different things?
A company’s values are different from what its brand stands for. This will clear the puzzlement.
Activating Internal Culture: Nine Essential Practices
After many years of listening and talking to our clients, we've learned these are the best practices...
Some Simple Ideas To Help Us Connect When Apart
A series of ideas that help Work-From-Home teams stay connected, invigorated, and upbeat.
Communications During Crisis: 3 Do’s and 3 Don’ts
Our master storyteller Brad Hennig provides useful tips on crisis communications
Another 5.0 Star Review on Clutch. The Project: Naming
Emily Clark of Clutch is our guest blogger for March.
“The greatest sales deck I’ve ever seen” (a repost on storytelling from Andy Raskin)
This is lifted from a post on LinkedIn by Andy Raskin in September 2016. We love this thinking and...
Brand Positioning and The Successful Digital Transformation of Netflix
Positioning the brand beyond the functional
How to tell a compelling brand story: Listen, Look, Leverage
As quoted from Caroline McNally in Wordstream's blog
Strong brands outperform the market
Strong brands drive acceleration in growth periods or retain value during recessions.
I Backrubbed where I can find vintage Pocketlinks and Marufukus from the 90s and turns out, people are selling them on AuctionWeb.
Names that didn't make it.