Rebranding: Don’t just change your logo, retell your story
The biggest mistake companies make when rebranding is to explain it by making it about themselves....
“The greatest sales deck I’ve ever seen” (a repost on storytelling from Andy Raskin)
This is lifted from a post on LinkedIn by Andy Raskin in September 2016. We love this thinking and...
Brand Positioning and The Successful Digital Transformation of Netflix
Positioning the brand beyond the functional
Do the words “Brand” and “Values” mean different things?
A company’s values are different from what its brand stands for. This will clear the puzzlement.
How to tell a compelling brand story: Listen, Look, Leverage
As quoted from Caroline McNally in Wordstream's blog
Strong brands outperform the market
Strong brands drive acceleration in growth periods or retain value during recessions.
I Backrubbed where I can find vintage Pocketlinks and Marufukus from the 90s and turns out, people are selling them on AuctionWeb.
Names that didn't make it.
Financial wellness, money, and the consumer mindset
Here is an example of barrage of messages hitting consumers - practically hourly - about finances,...
Cultural organizations are facing a paradigm shift
As we work with SFMOMA to re-articulate their brand strategy, we are taking a robust look at...
Oh Virgin! Are you really going to go?
As a person in branding, this feels like murder.
How AirBnb lives an authentic brand story.
A company can’t just tell a story for story’s sake- it has to BE a real story. Manufactured,...