A Peek Into Our Brand Workshop for Entrepreneurs at Draper University
Mansour AlShami summarizes the experience during our brand strategy workshop at Draper University
Brand Strategy, Naming, Messaging, and Promotion of a New Internal Product Development tool for PayPal Teams: Panorama
Our challenge was make the complicated simple.
Make No Mistake With Our 8-Question “On Brand” Checklist
Use this checklist to ensure your strategy content supports your brand before it goes live.
Why Brand Matters for Small Businesses
The unmatchable value of branding yourself as a small business and the long term success that it...
“The greatest sales deck I’ve ever seen” (a repost on storytelling from Andy Raskin)
This is lifted from a post on LinkedIn by Andy Raskin in September 2016. We love this thinking and...
Brand Positioning and The Successful Digital Transformation of Netflix
Positioning the brand beyond the functional
Back-Filling The Brand Story for Fresh Victor
You don't always have to go in order.
How to tell a compelling brand story: Listen, Look, Leverage
As quoted from Caroline McNally in Wordstream's blog
5 ways to conduct internal brand training
Here is the cover of the workbook we use for internal brand training for all new PayPal employees in...
Introducing our latest rebrand: Sutherland
The challenge was to combine the precision and rigor of process with the usability and ease of...
I Backrubbed where I can find vintage Pocketlinks and Marufukus from the 90s and turns out, people are selling them on AuctionWeb.
Names that didn't make it.