Global Brand Works’ approach to branding is industry agnostic

Shannon spoke with Reminder Media on how our process applies to real estate branding

Communications During Crisis: 3 Do’s and 3 Don’ts

Our master storyteller Brad Hennig provides useful tips on crisis communications

I Backrubbed where I can find vintage Pocketlinks and Marufukus from the 90s and turns out, people are selling them on AuctionWeb.

Names that didn't make it.

Recognize the Signs You Need a Brand Refresh

In an interview with ClassPass, we shared our thoughts on how to know it is time to rebrand.

Girl reading persona card

Redesigning A Global Onboarding Exercise for PayPal

Without seamless execution, strategy goes nowhere

A New Brand Identity & Architecture for NCAT

Setting the stage for the future in a rapidly changing marketplace.

A free global brand training curriculum template

Planning to launch a brand training initiative in the New Year?  Here is a free resource to get you...

Shannon leading a brand workshop at SFMOMA

All Voices Matter, an Example from Our Work with SFMOMA

Which internal teams should and should not get brand training?

Another 5.0 Star Review on Clutch. The Project: Naming

Emily Clark of Clutch is our guest blogger for March.

A New Brand Story and Identity for Appnovation

Deep listening and solid strategy serve as foundation for successful Appnovation rebrand

A Peek Into Our Brand Workshop for Entrepreneurs at Draper University

Mansour AlShami summarizes the experience during our brand strategy workshop at Draper University