A controversial rebrand – The Met

Spoiler alert: We like it.

We won an award!

We are one of Gramercy Institute's Most Valuable Partners in financial marketing

PayPal moves to #90 in Interbrand’s Top Global Brands list

PayPal is soaring and we get to develop the company's first ever Global Brand Governance strategy

Buh-Bye High Fructose Corn Syrup

Devious or not, a rebrand is one way to restore a damaged reputation.

A new logo for political candidate Chris Koster

A differentiating identity sets Koster out from the crowd.

Shannon joined Jacqueline Quasney, Personal Capital, and Scott Redick, Charles Schwab to talk brand

A great talk happened today on Leveraging and Enhancing the Financial Brand in 2016 at The Grammercy...

How Employees “Get” Brand

In a recent client engagement, Global Brand Works was tasked with activating the brand internally...

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The new UBER branding

Is it good? Is it bad? Does it matter?

Happy New Year!

Here's to new brands and new beginnings in 2016. Happy New Year!

From The Silicon Kind to the Salty Kind

Have you ever had a project that is so fun and runs so smooth that it doesn't seem like work at all?...

Project Highlight: Strategic alignment in product naming for Vantiv

We took Vantiv on a little journey of organization and clarity.