Internal Brand Training Program for PayPal results in 75.4% improvement
PayPal recognized that every single employee—from customer service…
Achieve: Internal Activation of a Rebrand
After finalizing a powerful rebrand, Achieve taps Global Brand Works for…
5 reasons why it’s important for employees to understand the brand
5 reasons why it’s important for employees to understand the brand For many…
Kelly Services: Development of the Employer Brand Leads to 6% Improvement
An Employer Brand for an Employer Brand In its history of being in business…
What is an Employer Brand and Why is it so Important?
What is an Employer Brand? An employer brand is essentially a company's…
Do the words "Brand" and "Values" mean different things?
The answer is yes. We even find ourselves mincing these words from time to…
Take this simple 5-question quiz to understand brand health.
If you are not yet formally using metrics like NPS score, prompted/ unprompted…
Branding Advice for Small Businesses
Australian Copywriter K. M. Wade asked us to help compile some great advice on…