Defining the Employer Brand for Equinix

An authentic and relevant positioning better attracts top talent - and results in an award.


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Inside the development of a market maker brand

A robust dive into brand architecture delivers Aliro by Lendkey


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Campaign and Naming of an Internal Product Dev Tool for PayPal: Panorama

Our challenge was make the complicated simple.


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We loved developing the sustainability Xpanse brand from scratch.

Xpanse is a super cool expandable and retractable solar awning mounted to the side of an RV.


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Achieve: Internal Activation of a Rebrand

After finalizing a powerful rebrand, Achieve taps Global Brand Works for internal infusion of the new brand story


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When to Rebrand: Signals It’s Time to Evolve

More Than a Logo: The Real Reasons Companies Rebrand


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A new brand, messaging and identity for a challenger of the status quo

We developed the strategy, messaging, logo, animation, and visual identity for this innovative start-up.


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Do the words “Brand” and “Values” mean different things?

A company’s values are different from what its brand stands for. This will clear the puzzlement.


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ArchIQ: Engineering a Brand rooted in Visionary Precision

The notion of a camera lens inspires brand strategy, messaging, logo, and visual identity


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9 Essential Practices to Activating Internal Culture

After many years of listening and talking to our clients, we've learned these are the best practices for success.


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