Living the Brand at American Express: A Year-Round Strategy
June 3, 2025
Internal brand engagement is more than a one-time training session.
We loved developing the sustainability Xpanse brand from scratch.
May 10, 2025
Xpanse is a super cool expandable and retractable solar awning mounted to the side of an RV.
Internal Brand Training Program for PayPal results in 75.4% improvement
May 5, 2025
Here is the cover of a workbook used in onboarding for all new PayPal employees.
A New Logo for a Special Property
April 2, 2025
Creating a logo that encapsulates the essence of a brand is one of my favorite parts of running a…
Evolving the Employer Brand After M&A
March 11, 2025
Laying the Foundation for a Successful Internal Brand that Upleveles Recruiting and Retention
Address Income: A New Visual Identity in PropTech Leverages the Core of the Business: Location
February 4, 2025
The standard location symbol is turned on its side to double as a lower case “a”
Campaign and Naming of an Internal Product Dev Tool for PayPal: Panorama
January 22, 2025
Our challenge was make the complicated simple.
ArchIQ: Engineering a Brand rooted in Visionary Precision
December 13, 2024
The notion of a camera lens inspires brand strategy, messaging, logo, and visual identity
Brand Management Roadmap and Internal Training for the C-Suite
December 2, 2024
Infusing the importance of brand in a tech-forward culture
9 Essential Practices to Activating Internal Culture
November 1, 2024
After many years of listening and talking to our clients, we've learned these are the best…
A Bold New Look: Katie Raffetto’s Interior Design Firm Embraces Elegance with a Brand Refresh
October 7, 2024
Leveraging brand to elevate the firm to the next level.
Defining the Employer Brand for Equinix
September 7, 2024
An authentic and relevant positioning better attracts top talent - and results in an award.