Our Naming Process: A Peek into the Sausage-Making

Actual first round names from a recent naming project. The winner: Aliro.

Introducing new branding for a global consortium: CCC Digital Key

In this B2B2C brand example, we share the story of project that required careful navigation of a...

Activating Internal Culture: Nine Essential Practices

After many years of listening and talking to our clients, we've learned these are the best practices...

Take this simple 5-question quiz to understand brand health.

If you are not yet formally using metrics like NPS score, prompted/ unprompted awareness, or an...

Recognize the Signs You Need a Brand Refresh

In an interview with ClassPass, we shared our thoughts on how to know it is time to rebrand.

A new brand, messaging and identity for a challenger of the status quo

We developed the strategy, messaging, logo, animation, and visual identity for this innovative...

A little trick to help explain brand financial value

Brands have financial value and sometimes that is hard to explain. Here is help.

Highlighting “Micro Moments” As a Visual Identity Strategy

Shannon spoke with Shutterstock on 2020 photography trends

Global Brand Works’ approach to branding is industry agnostic

Shannon spoke with Reminder Media on how our process applies to real estate branding

Do the words “Brand” and “Values” mean different things?

A company’s values are different from what its brand stands for. This will clear the puzzlement.

Girl reading persona card

Redesigning A Global Onboarding Exercise for PayPal

Without seamless execution, strategy goes nowhere