Highlighting “Micro Moments” As a Visual Identity Strategy
Shannon spoke with Shutterstock on 2020 photography trends
Do the words “Brand” and “Values” mean different things?
A company’s values are different from what its brand stands for. This will clear the puzzlement.
Activating Internal Culture: Nine Essential Practices
After many years of listening and talking to our clients, we've learned these are the best practices...
Redesigning A Global Onboarding Exercise for PayPal
Without seamless execution, strategy goes nowhere
A New Brand Identity & Architecture for NCAT
Setting the stage for the future in a rapidly changing marketplace.
5 reasons why it’s important for employees to understand the brand
When teams understand, care about and trust in the brand, they are more interested in being part of...
A New Brand Story and Identity for Appnovation
Deep listening and solid strategy serve as foundation for successful Appnovation rebrand
The Name Game
A guest blog post from Dream Team Member, naming guru, and friend, Trent Farr
A Peek Into Our Brand Workshop for Entrepreneurs at Draper University
Mansour AlShami summarizes the experience during our brand strategy workshop at Draper University
Brand Positioning and The Successful Digital Transformation of Netflix
Positioning the brand beyond the functional
How to tell a compelling brand story: Listen, Look, Leverage
As quoted from Caroline McNally in Wordstream's blog
Strong brands outperform the market
Strong brands drive acceleration in growth periods or retain value during recessions.