A Simple Visual Identity Refresh increases relevancy and differentiation for Malwarebytes
August 18, 2023
You don’t need an expensive name or logo change to modernize.
9 Essential Practices to Activating Internal Culture
July 1, 2023
After many years of listening and talking to our clients, we've learned these are the best practices...
Introducing new branding for a global consortium: CCC Digital Key
June 21, 2023
In this B2B2C brand example, we share the story of project that required careful navigation of a...
Developing a non-profit human rights-focus brand: HRMI
May 18, 2023
Our pro-bono client, start-up Human Rights Measurement Initiative, reaches its first big milestone...
Our Naming Process: A Peek into the Sausage-Making
March 28, 2023
Actual first round names from a recent naming project. The winner: Aliro.
A new brand, messaging and identity for a challenger of the status quo
January 14, 2023
We developed the strategy, messaging, logo, animation, and visual identity for this innovative...
Lykas: A brand is born using our proprietary ”Brand In A Box” approach
December 1, 2022
”Brand in a Box” is our super-efficient, fast-track brand development process we designed...
Defining the Employer Brand for Equinix
October 7, 2022
An authentic and relevant positioning better attracts top talent - and results in an award.
Introducing Xpanse: A brand built from scratch which is disrupting an established category
September 17, 2022
Xpanse is a super cool expandable and retractable solar awning mounted to the side of an RV.
Our “On Brand Checklist” was featured in LeeLine Sourcing
August 12, 2022
Consistency is key to remaining "on brand"