A little trick to help explain brand financial value
Brands have financial value and sometimes that is hard to explain. Here is help.
Activating Internal Culture: Nine Essential Practices
After many years of listening and talking to our clients, we've learned these are the best practices...
Highlighting “Micro Moments” As a Visual Identity Strategy
Shannon spoke with Shutterstock on 2020 photography trends
Global Brand Works’ approach to branding is industry agnostic
Shannon spoke with Reminder Media on how our process applies to real estate branding
Do the words “Brand” and “Values” mean different things?
A company’s values are different from what its brand stands for. This will clear the puzzlement.
Recognize the Signs You Need a Brand Refresh
In an interview with ClassPass, we shared our thoughts on how to know it is time to rebrand.
Redesigning A Global Onboarding Exercise for PayPal
Without seamless execution, strategy goes nowhere
A New Brand Identity & Architecture for NCAT
Setting the stage for the future in a rapidly changing marketplace.
5 reasons why it’s important for employees to understand the brand
When teams understand, care about and trust in the brand, they are more interested in being part of...
A New Brand Story and Identity for Appnovation
Deep listening and solid strategy serve as foundation for successful Appnovation rebrand
The Name Game
A guest blog post from Dream Team Member, naming guru, and friend, Trent Farr