A Simple Visual Identity Refresh increases relevancy and differentiation for Malwarebytes
You don’t need an expensive name or logo change to modernize.
9 Essential Practices to Activating Internal Culture
After many years of listening and talking to our clients, we've learned these are the best practices...
Introducing new branding for a global consortium: CCC Digital Key
In this B2B2C brand example, we share the story of project that required careful navigation of a...
Developing a non-profit human rights-focus brand: HRMI
Our pro-bono client, start-up Human Rights Measurement Initiative, reaches its first big milestone...
Our Naming Process: A Peek into the Sausage-Making
Actual first round names from a recent naming project. The winner: Aliro.
A new brand, messaging and identity for a challenger of the status quo
We developed the strategy, messaging, logo, animation, and visual identity for this innovative...
Lykas: A brand is born using our proprietary ”Brand In A Box” approach
”Brand in a Box” is our super-efficient, fast-track brand development process we designed...
Defining the Employer Brand for Equinix
An authentic and relevant positioning better attracts top talent - and results in an award.
Introducing Xpanse: A brand built from scratch which is disrupting an established category
Xpanse is a super cool expandable and retractable solar awning mounted to the side of an RV.
Our “On Brand Checklist” was featured in LeeLine Sourcing
Consistency is key to remaining "on brand"