Living the Brand at American Express: A Year-Round Strategy

Internal brand engagement is more than a one-time training session.

We loved developing the sustainability Xpanse brand from scratch.

Xpanse is a super cool expandable and retractable solar awning mounted to the side of an RV.

Internal Brand Training Program for PayPal results in 75.4% improvement

Here is the cover of a workbook used in onboarding for all new PayPal employees.

A New Logo for a Special Property

Creating a logo that encapsulates the essence of a brand is one of my favorite parts of running a…

Evolving the Employer Brand After M&A

Laying the Foundation for a Successful Internal Brand that Upleveles Recruiting and Retention

Address Income: A New Visual Identity in PropTech Leverages the Core of the Business: Location

The standard location symbol is turned on its side to double as a lower case “a”

Campaign and Naming of an Internal Product Dev Tool for PayPal: Panorama

Our challenge was make the complicated simple.

ArchIQ: Engineering a Brand rooted in Visionary Precision

The notion of a camera lens inspires brand strategy, messaging, logo, and visual identity

Brand Management Roadmap and Internal Training for the C-Suite

Infusing the importance of brand in a tech-forward culture

9 Essential Practices to Activating Internal Culture

After many years of listening and talking to our clients, we've learned these are the best…

Defining the Employer Brand for Equinix

An authentic and relevant positioning better attracts top talent - and results in an award.