A little trick to help explain brand financial value

Brands have financial value and sometimes that is hard to explain. Here is help.

Activating Internal Culture: Nine Essential Practices

After many years of listening and talking to our clients, we've learned these are the best practices...

Highlighting “Micro Moments” As a Visual Identity Strategy

Shannon spoke with Shutterstock on 2020 photography trends

Global Brand Works’ approach to branding is industry agnostic

Shannon spoke with Reminder Media on how our process applies to real estate branding

Do the words “Brand” and “Values” mean different things?

A company’s values are different from what its brand stands for. This will clear the puzzlement.

Recognize the Signs You Need a Brand Refresh

In an interview with ClassPass, we shared our thoughts on how to know it is time to rebrand.

Girl reading persona card

Redesigning A Global Onboarding Exercise for PayPal

Without seamless execution, strategy goes nowhere

A New Brand Identity & Architecture for NCAT

Setting the stage for the future in a rapidly changing marketplace.

Shannon leading a brand workshop at SFMOMA

5 reasons why it’s important for employees to understand the brand

When teams understand, care about and trust in the brand, they are more interested in being part of...

A New Brand Story and Identity for Appnovation

Deep listening and solid strategy serve as foundation for successful Appnovation rebrand

The Name Game

A guest blog post from Dream Team Member, naming guru, and friend, Trent Farr

A Peek Into Our Brand Workshop for Entrepreneurs at Draper University

Mansour AlShami summarizes the experience during our brand strategy workshop at Draper University