Branding for a global consortium: CCC Digital Key

In this B2B2C brand example, we share the story of project that required…


Our top performing creative increases visitors to SFMOMA

Our long term client, SFMOMA, certainly struggled through Covid, as did many…


Girl reading persona card

Redesigning A Global Onboarding Exercise for PayPal

In this exercise, employees must resolve financial insecurity challenges of…


Monticelli’s brand refresh leverages the functional and adds the emotional

  An updated brand story preserves a deep-rooted legacy and poises…


Lykas: A brand is born using our proprietary ”Brand In A Box” approach

  What is GBW's "Brand in a Box?" As they say, big things come in…


A New Brand Identity & Architecture for NCAT

Northern California Allied Trades (NCAT) provides advocacy, education and…