Planning to launch a brand training initiative in the New Year?  Here is a free resource to get you started: an approach to make your brand…

Australian Copywriter K. M. Wade asked us to help compile some great advice on branding for small businesses.

Setting the stage for the future in a rapidly changing marketplace.

Names that didn't make it.

Here is a montage of the competing messages we are hearing

If you are not yet formally using metrics like NPS score, prompted/ unprompted awareness, or an annual brand tracker to measure brand…

A guest blog post from Dream Team Member, naming guru, and friend, Trent Farr

The Journey Map podcast by Craft&Crew takes a look at the twists and turns of career paths.

Consistency is key to remaining "on brand"

Actual first round names from a recent naming project. The winner: Aliro.

”Brand in a Box” is our super-efficient, fast-track brand development process we designed specifically for start-ups and small……