ArchIQ: Engineering a Brand rooted in Visionary Precision
The notion of a camera lens inspires brand strategy, messaging, logo, and visual identity
Living the Brand at American Express: A Year-Round Strategy
Internal brand engagement is more than a one-time training session.
Inside the development of a market maker brand
A robust dive into brand architecture delivers Aliro by Lendkey
Developing a non-profit human rights-focus brand: HRMI
Start-up Human Rights Measurement Initiative is poised for the future with a brand architecture…
Achieve: Internal Activation of a Rebrand
After finalizing a powerful rebrand, Achieve taps Global Brand Works for internal infusion of the…
Defining the Employer Brand for Equinix
An authentic and relevant positioning better attracts top talent - and results in an award.
Internal Brand Training Program for PayPal results in 75.4% improvement
Here is the cover of a workbook used in onboarding for all new PayPal employees.
We loved developing the sustainability Xpanse brand from scratch.
Xpanse is a super cool expandable and retractable solar awning mounted to the side of an RV.
Address Income: A New Visual Identity in PropTech Leverages the Core of the Business: Location
The standard location symbol is turned on its side to double as a lower case “a”
Campaign and Naming of an Internal Product Dev Tool for PayPal: Panorama
Our challenge was make the complicated simple.
Brand Management Roadmap and Internal Training for the C-Suite
Infusing the importance of brand in a tech-forward culture
A Bold New Look: Katie Raffetto’s Interior Design Firm Embraces Elegance with a Brand Refresh
Leveraging brand to elevate the firm to the next level.