Defining the Employer Brand for Equinix
An authentic and relevant positioning better attracts top talent - and results in an award.
Monticelli’s brand refresh leverages the functional and adds the emotional
Protecting legacy while modernizing
Introducing Xpanse: A brand built from scratch which is disrupting an established category
Xpanse is a super cool expandable and retractable solar awning mounted to the side of an RV.
A Simple Visual Identity Refresh increases relevancy and differentiation for Malwarebytes
You don’t need an expensive name or logo change to modernize.
Introducing new branding for a global consortium: CCC Digital Key
In this B2B2C brand example, we share the story of project that required careful navigation of a...
A new brand, messaging and identity for a challenger of the status quo
We developed the strategy, messaging, logo, animation, and visual identity for this innovative...
Envisioning the future of work – Scrolleytale style
And we are not sharing just because we love to say the word "Scrolleytale."
Redesigning A Global Onboarding Exercise for PayPal
Without seamless execution, strategy goes nowhere
A New Brand Identity & Architecture for NCAT
Setting the stage for the future in a rapidly changing marketplace.
All Voices Matter, an Example from Our Work with SFMOMA
Which internal teams should and should not get brand training?