Introducing new branding for a global consortium: CCC Digital Key

In this B2B2C brand example, we share the story of project that required careful navigation of a...

Envisioning the future of work – Scrolleytale style

And we are not sharing just because we love to say the word "Scrolleytale."

A new brand, messaging and identity for a challenger of the status quo

We developed the strategy, messaging, logo, animation, and visual identity for this innovative...

A little trick to help explain brand financial value

Brands have financial value and sometimes that is hard to explain. Here is help.

The Future of Work

Here is a montage of the competing messages we are hearing

Girl reading persona card

Redesigning A Global Onboarding Exercise for PayPal

Without seamless execution, strategy goes nowhere

A New Brand Identity & Architecture for NCAT

Setting the stage for the future in a rapidly changing marketplace.

A New Brand Story and Identity for Appnovation

Deep listening and solid strategy serve as foundation for successful Appnovation rebrand

A Peek Into Our Brand Workshop for Entrepreneurs at Draper University

Mansour AlShami summarizes the experience during our brand strategy workshop at Draper University

Back-Filling The Brand Story for Fresh Victor

You don't always have to go in order.