Campaign and Naming of an Internal Product Dev Tool for PayPal: Panorama
January 22, 2025
Our challenge was make the complicated simple.
Address Income: A New Visual Identity in PropTech Leverages the Core of the Business: Location
January 4, 2025
The standard location symbol is turned on its side to double as a lower case “a”
ArchIQ: Engineering a Brand rooted in Visionary Precision
December 13, 2024
The notion of a camera lens inspires brand strategy, messaging, logo, and visual identity
Brand Management Roadmap and Internal Training for the C-Suite
December 2, 2024
Infusing the importance of brand in a tech-forward culture
A Bold New Look: Katie Raffetto’s Interior Design Firm Embraces Elegance with a Brand Refresh
October 7, 2024
Leveraging brand to elevate the firm to the next level.
Internal Brand Training Program results in 75.4% improvement
October 5, 2024
Here is the cover of a workbook used in onboarding for all new PayPal employees.
Living the Brand at American Express: A Year-Round Strategy
September 14, 2024
Internal brand engagement is more than a one-time training session.
Defining the Employer Brand for Equinix
September 7, 2024
An authentic and relevant positioning better attracts top talent - and results in an award.
Achieve: Internal Activation of a Rebrand
August 7, 2024
After finalizing a powerful rebrand, Achieve taps Global Brand Works steps for internal infusion of…
Inside the development of a market maker brand
July 17, 2024
A robust dive into brand architecture delivers Aliro by Lendkey
We loved developing the sustainability Xpanse brand from scratch.
June 1, 2024
Xpanse is a super cool expandable and retractable solar awning mounted to the side of an RV.
Branding for a global consortium: CCC Digital Key
May 6, 2024
In this B2B2C brand example, we share the story of project that required careful navigation of a…