A Simple Visual Identity Refresh increases relevancy and differentiation for Malwarebytes

You don’t need an expensive name or logo change to modernize.

Defining the Employer Brand for Equinix

An authentic and relevant positioning better attracts top talent - and results in an award.

Recognize the Signs You Need a Brand Refresh

In an interview with ClassPass, we shared our thoughts on how to know it is time to rebrand.

A New Brand Identity & Architecture for NCAT

Setting the stage for the future in a rapidly changing marketplace.

A New Brand Story and Identity for Appnovation

Deep listening and solid strategy serve as foundation for successful Appnovation rebrand

Introducing our latest rebrand: Sutherland

The challenge was to combine the precision and rigor of process with the usability and ease of...

It’s here – the rebrand master checklist!

We have identified 171 items to consider when updating your logo and visual identity.  

The brand workshop – why?

Workshops can get people unstuck and provoke "a ha" moments

A controversial rebrand – The Met

Spoiler alert: We like it.

Rebranding: Don’t just change your logo, retell your story

The biggest mistake companies make when rebranding is to explain it by making it about themselves....

7 Basic Tips for Logo Design Development

Don't cut corners on logo design - here are important tips to keep the design process on track.

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The new UBER branding

Is it good? Is it bad? Does it matter?