When to Rebrand: Signals It’s Time to Evolve
December 7, 2025
More Than a Logo: The Real Reasons Companies Rebrand
Achieve: Internal Activation of a Rebrand
September 7, 2025
After finalizing a powerful rebrand, Achieve taps Global Brand Works for internal infusion of the…
Defining the Employer Brand for Equinix
August 7, 2025
An authentic and relevant positioning better attracts top talent - and results in an award.
Address Income: A New Visual Identity in PropTech Leverages the Core of the Business: Location
February 4, 2025
The standard location symbol is turned on its side to double as a lower case “a”
A Bold New Look: Katie Raffetto’s Interior Design Firm Embraces Elegance with a Brand Refresh
October 7, 2024
Leveraging brand to elevate the firm to the next level.
A New Brand Identity & Architecture for NCAT
November 29, 2021
Setting the stage for the future in a rapidly changing marketplace.
What Started as a Simple Visual Identity Refresh Lead to a Strategic Brand Overhaul
August 18, 2021
Without a solid brand strategy, efforts to refresh messaging or visuals end up in a spiral.
Recognize the Signs You Need a Brand Refresh
April 8, 2020
In an interview with ClassPass, we shared our thoughts on how to know it is time to rebrand.
A New Brand Story and Identity for Appnovation
September 7, 2019
Deep listening and solid strategy serve as foundation for successful Appnovation rebrand
Introducing our latest rebrand: Sutherland
September 30, 2018
The challenge was to combine the precision and rigor of process with the usability and ease of…
It’s here – the rebrand master checklist!
March 1, 2018
We have identified 171 items to consider when updating your logo and visual identity.
The brand workshop – why?
December 17, 2017
Workshops can get people unstuck and provoke "a ha" moments
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