A New Brand Identity & Architecture for NCAT

Setting the stage for the future in a rapidly changing marketplace.

A New Brand Story and Identity for Appnovation

Deep listening and solid strategy serve as foundation for successful Appnovation rebrand

It’s here – the rebrand master checklist!

We have identified 171 items to consider when updating your logo and visual identity.  

The brand workshop – why?

Workshops can get people unstuck and provoke "a ha" moments

Introducing our latest rebrand: Sutherland

The challenge was to combine the precision and rigor of process with the usability and ease of...

A controversial rebrand – The Met

Spoiler alert: We like it.

Rebranding: Don’t just change your logo, retell your story

The biggest mistake companies make when rebranding is to explain it by making it about themselves....

7 Basic Tips for Logo Design Development

Don't cut corners on logo design - here are important tips to keep the design process on track.

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The new UBER branding

Is it good? Is it bad? Does it matter?