Address Income: A New Visual Identity in PropTech Leverages the Core of the Business: Location

The standard location symbol is turned on its side to double as a lower case “a”

Defining the Employer Brand for Equinix

An authentic and relevant positioning better attracts top talent - and results in an award.

Achieve: Internal Activation of a Rebrand

After finalizing a powerful rebrand, Achieve taps Global Brand Works steps for internal infusion of…

A New Brand Identity & Architecture for NCAT

Setting the stage for the future in a rapidly changing marketplace.

What Started as a Simple Visual Identity Refresh Lead to a Strategic Brand Overhaul

Without a solid brand strategy, efforts to refresh messaging or visuals end up in a spiral.

Recognize the Signs You Need a Brand Refresh

In an interview with ClassPass, we shared our thoughts on how to know it is time to rebrand.

A New Brand Story and Identity for Appnovation

Deep listening and solid strategy serve as foundation for successful Appnovation rebrand

Introducing our latest rebrand: Sutherland

The challenge was to combine the precision and rigor of process with the usability and ease of…

It’s here – the rebrand master checklist!

We have identified 171 items to consider when updating your logo and visual identity.  

The brand workshop – why?

Workshops can get people unstuck and provoke "a ha" moments

A controversial rebrand – The Met

Spoiler alert: We like it.