Our Naming Process: A Peek into the Sausage-Making
June 28, 2021
Actual first round names from a recent naming project. The winner: Aliro.
A new brand, messaging and identity for a challenger of the status quo
May 14, 2021
We developed the strategy, messaging, logo, animation, and visual identity for this innovative...
Take this simple 5-question quiz to understand brand health.
April 15, 2021
If you are not yet formally using metrics like NPS score, prompted/ unprompted awareness, or an...
5 reasons why it’s important for employees to understand the brand
November 22, 2020
When teams understand, care about and trust in the brand, they are more interested in being part of...
Highlighting “Micro Moments” As a Visual Identity Strategy
August 20, 2020
Shannon spoke with Shutterstock on 2020 photography trends
Global Brand Works’ approach to branding is industry agnostic
July 21, 2020
Shannon spoke with Reminder Media on how our process applies to real estate branding
Recognize the Signs You Need a Brand Refresh
April 8, 2020
In an interview with ClassPass, we shared our thoughts on how to know it is time to rebrand.
Redesigning A Global Onboarding Exercise for PayPal
March 25, 2020
Without seamless execution, strategy goes nowhere
A New Brand Identity & Architecture for NCAT
February 29, 2020
Setting the stage for the future in a rapidly changing marketplace.
All Voices Matter, an Example from Our Work with SFMOMA
December 2, 2019
Which internal teams should and should not get brand training?
A New Brand Story and Identity for Appnovation
September 7, 2019
Deep listening and solid strategy serve as foundation for successful Appnovation rebrand
A Peek Into Our Brand Workshop for Entrepreneurs at Draper University
July 19, 2019
Mansour AlShami summarizes the experience during our brand strategy workshop at Draper University