Branding for a global consortium: CCC Digital Key

In this B2B2C brand example, we share the story of project that required careful navigation of a…

5 reasons why it’s important for employees to understand the brand

When teams understand, care about and trust in the brand, they are more interested in being part of…

A New Logo for a Special Property

Creating a logo that encapsulates the essence of a brand is one of my favorite parts of running a…

Girl reading persona card

Redesigning A Global Onboarding Exercise for PayPal

Without seamless execution, strategy goes nowhere

Kelly Services: Development of the Employer Brand Leads to 6% Improvement

An Employer Brand for an Employer Brand: Employer Brand Value Platform, Talent Personas,…

What is an Employer Brand and Why is it so Important?

An employer brand exists regardless of whether it's consciously crafted.

Developing a non-profit human rights-focus brand: HRMI

Start-up Human Rights Measurement Initiative is poised for the future with a brand architecture…

Lykas: A brand is born using our proprietary ”Brand In A Box” approach

”Brand in a Box” is our super-efficient, fast-track brand development process we designed…

Our Naming Process: A Peek into the Sausage-Making

Actual first round names from a recent naming project. The winner: Aliro.

A new brand, messaging and identity for a challenger of the status quo

We developed the strategy, messaging, logo, animation, and visual identity for this innovative…