Girl reading persona card

Redesigning A Global Onboarding Exercise for PayPal

Without seamless execution, strategy goes nowhere

Kelly Services: Development of the Employer Brand Leads to 6% Improvement

An Employer Brand for an Employer Brand: Employer Brand Value Platform, Talent Personas,…

Envisioning the future of work – Scrolleytale style

And we are not sharing just because we love to say the word "Scrolleytale."

Lykas: A brand is born using our proprietary ”Brand In A Box” approach

”Brand in a Box” is our super-efficient, fast-track brand development process we designed…

A New Brand Identity & Architecture for NCAT

Setting the stage for the future in a rapidly changing marketplace.

What Started as a Simple Visual Identity Refresh Lead to a Strategic Brand Overhaul

Without a solid brand strategy, efforts to refresh messaging or visuals end up in a spiral.

Shannon leading a brand workshop at SFMOMA

All Voices Matter, an Example from Our Work with SFMOMA

Which internal teams should and should not get brand training?

Bank of the West: Branding an Internal Event

The goal was to leave an 850-person team motivated and inspired.  

A New Brand Story and Identity for Appnovation

Deep listening and solid strategy serve as foundation for successful Appnovation rebrand

A Peek Into Our Brand Workshop for Entrepreneurs at Draper University

Mansour AlShami summarizes the experience during our brand strategy workshop at Draper University

Back-Filling The Brand Story for Fresh Victor

You don't always have to go in order.