ArchIQ: Engineering a Brand rooted in Visionary Precision
The notion of a camera lens inspires brand strategy, messaging, logo, and visual identity
Inside the development of a market maker brand
A robust dive into brand architecture delivers Aliro by Lendkey
Developing a non-profit human rights-focus brand: HRMI
Start-up Human Rights Measurement Initiative is poised for the future with a brand architecture…
Achieve: Internal Activation of a Rebrand
After finalizing a powerful rebrand, Achieve taps Global Brand Works for internal infusion of the…
We loved developing the sustainability Xpanse brand from scratch.
Xpanse is a super cool expandable and retractable solar awning mounted to the side of an RV.
A New Logo for a Special Property
Creating a logo that encapsulates the essence of a brand is one of my favorite parts of running a…
Address Income: A New Visual Identity in PropTech Leverages the Core of the Business: Location
The standard location symbol is turned on its side to double as a lower case “a”
Campaign and Naming of an Internal Product Dev Tool for PayPal: Panorama
Our challenge was make the complicated simple.
A Bold New Look: Katie Raffetto’s Interior Design Firm Embraces Elegance with a Brand Refresh
Leveraging brand to elevate the firm to the next level.
Branding for a global consortium: CCC Digital Key
In this B2B2C brand example, we share the story of project that required careful navigation of a…
Redesigning A Global Onboarding Exercise for PayPal
Without seamless execution, strategy goes nowhere
Monticelli’s brand refresh leverages the functional and adds the emotional
Protecting legacy while modernizing