ArchIQ: Engineering a Brand rooted in Visionary Precision

The notion of a camera lens inspires brand strategy, messaging, logo, and visual identity

A new brand, messaging and identity for a challenger of the status quo

We developed the strategy, messaging, logo, animation, and visual identity for this innovative…

Achieve: Internal Activation of a Rebrand

After finalizing a powerful rebrand, Achieve taps Global Brand Works for internal infusion of the…

We loved developing the sustainability Xpanse brand from scratch.

Xpanse is a super cool expandable and retractable solar awning mounted to the side of an RV.

Campaign and Naming of an Internal Product Dev Tool for PayPal: Panorama

Our challenge was make the complicated simple.

Inside the development of a market maker brand

A robust dive into brand architecture delivers Aliro by Lendkey

A New Logo for a Special Property

Creating a logo that encapsulates the essence of a brand is one of my favorite parts of running a…

Address Income: A New Visual Identity in PropTech Leverages the Core of the Business: Location

The standard location symbol is turned on its side to double as a lower case “a”

Branding for a global consortium: CCC Digital Key

In this B2B2C brand example, we share the story of project that required careful navigation of a…

Girl reading persona card

Redesigning A Global Onboarding Exercise for PayPal

Without seamless execution, strategy goes nowhere