We loved developing the sustainability Xpanse brand from scratch.
Xpanse is a super cool expandable and retractable solar awning mounted to the side of an RV.
Campaign and Naming of an Internal Product Dev Tool for PayPal: Panorama
Our challenge was make the complicated simple.
Inside the development of a market maker brand
A robust dive into brand architecture delivers Aliro by Lendkey
Monticelli’s brand refresh leverages the functional and adds the emotional
Protecting legacy while modernizing
Our Naming Process: A Peek into the Sausage-Making
Actual first round names from a recent naming project. The winner: Aliro.
The Name Game
A guest blog post from Dream Team Member, naming guru, and friend, Trent Farr
I Backrubbed where I can find vintage Pocketlinks and Marufukus from the 90s and turns out, people are selling them on AuctionWeb.
Names that didn't make it.
Global Brand Works’ approach to branding is industry agnostic
Shannon spoke with Reminder Media on how our process applies to real estate branding
Bank of the West: Branding an Internal Event
The goal was to leave an 850-person team motivated and inspired.
Another 5.0 Star Review on Clutch. The Project: Naming
Emily Clark of Clutch is our guest blogger for March.
From The Silicon Kind to the Salty Kind
Naming, brand architecture, and package design - in less than a month
A New Brand Architecture System Paves the Way for Growth Amid Multiple Mergers
We took Vantiv on a little journey of organization and clarity.