Our Naming Process: A Peek into the Sausage-Making
Actual first round names from a recent naming project. The winner: Aliro.
Introducing Xpanse: A brand built from scratch which is disrupting an established category
Xpanse is a super cool expandable and retractable solar awning mounted to the side of an RV.
Monticelli’s brand refresh leverages the functional and adds the emotional
Protecting legacy while modernizing
The Name Game
A guest blog post from Dream Team Member, naming guru, and friend, Trent Farr
Global Brand Works’ approach to branding is industry agnostic
Shannon spoke with Reminder Media on how our process applies to real estate branding
I Backrubbed where I can find vintage Pocketlinks and Marufukus from the 90s and turns out, people are selling them on AuctionWeb.
Names that didn't make it.
Another 5.0 Star Review on Clutch. The Project: Naming
Emily Clark of Clutch is our guest blogger for March.
Brand Strategy, Naming, Messaging, and Promotion of a New Internal Product Development tool for PayPal Teams: Panorama
Our challenge was make the complicated simple.
From The Silicon Kind to the Salty Kind
Naming, brand architecture, and package design - in less than a month
Project Highlight: Strategic alignment in product naming for Vantiv
We took Vantiv on a little journey of organization and clarity.
A unique brand for a unique artist
Extending a personal brand into a small business brand