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Welcome

Eye catching modern metro-style blog layout for ambitious creatives & writers.

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Naming,Branding,Visual Identity

A unique brand for a unique artist

Client Work,Naming,Brand Architecture

A New Brand Architecture System Paves the Way for Growth Amid Multiple Mergers

Client Work,Storytelling

A Sales Demo Video For Start Up App Company, Shelvz

Client Work,Naming,Branding,Visual Identity,Brand Architecture

From The Silicon Kind to the Salty Kind

Observations

Happy New Year!

Observations,Rebranding

The new UBER branding

Internal Brand Activation,Branding,Storytelling

How Employees “Get” Brand

Observations,Internal Brand Activation,Branding,Storytelling

Shannon joined Jacqueline Quasney, Personal Capital, and Scott Redick, Charles Schwab to talk brand

Observations,Rebranding,Branding,Visual Identity

7 Basic Tips for Logo Design Development

Observations,Rebranding

Rebranding: Don’t just change your logo, retell your story

Client Work,Branding,Visual Identity

A new logo for political candidate Chris Koster

Observations,Branding

PayPal moves to #90 in Interbrand’s Top Global Brands list

Observations,Branding,Storytelling

We won an award!

Observations,Rebranding,Visual Identity

A controversial rebrand – The Met

Client Work,Internal Brand Activation,Inernal Brand Training,Internal Brand Training

Lifelock by Norton: Brand Governance Tools and Training

Observations,Branding

Announcing a new strategic partner: TransgressiveX

Observations,Branding,Storytelling

How AirBnb lives an authentic brand story.

Observations

The financial value of a brand – not a new concept

ABOUT US

We design and develop themes for customers of all sizes, specializing in creating stylish, modern websites, web portfolios and e-commerce stores. We create a website that stands out.

ABOUT US

We design and develop themes for customers of all sizes, specializing in creating stylish, modern websites, web portfolios and e-commerce stores. We create a website that stands out.

LATEST BLOG NEWS

  • Evolving the Employer Brand After M&A March 11, 2025
  • Address Income: A New Visual Identity in PropTech Leverages the Core of the Business: Location February 4, 2025
  • Campaign and Naming of an Internal Product Dev Tool for PayPal: Panorama January 22, 2025

RECENT COMMENTS

  • Oleta on It’s here – the rebrand master checklist!
  • http://www.formatnyc.com on From The Silicon Kind to the Salty Kind
  • Shannon Riordan on The Name Game

Categories

  • Brand Architecture (10)
  • Branding (60)
  • Client Work (34)
  • Employer Branding (8)
  • Free Tools (7)
  • graphic design (3)
  • Inernal Brand Training (10)
  • Internal Brand Activation (27)
  • Internal Brand Training (8)
  • Naming (13)
  • Observations (35)
  • Rebranding (15)
  • Storytelling (42)
  • talent acquisition branding (2)
  • Visual Identity (28)

TAGS

#internalbrandengagement #logodesign brand brand architecture branding brand messaging brand positioning brand refresh brand story brand storytelling brand strategy brand training brand value brand workshop Design employee engagement employer brand employer branding financial services google graphic design interbrand internal brand activation internal brand engagement internal branding internal brand training internal communicaitons internal culture john ledwith Kettle logo logo design logo development naming nike paypal real estate branding rebrand rebranding SFMOMA shannon riordan small but mighty values visual identity visual identity guidelines
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