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A little trick to help explain brand financial value

by Shannon Riordan

What Started as a Simple Visual Identity Refresh Lead to a Strategic Brand Overhaul

by Shannon Riordan

A New Brand Identity & Architecture for NCAT

by Shannon Riordan

Take this simple 5-question quiz to understand brand health.

by Shannon Riordan

The Name Game

by Trent Farr

We got featured in the Journey Map podcast!

by Caroline McNally

Our “On Brand Checklist” was featured in LeeLine Sourcing

by Brad Hennig

Our Naming Process: A Peek into the Sausage-Making

by Shannon Riordan

Lykas: A brand is born using our proprietary ”Brand In A Box” approach

by Shannon Riordan

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Portrait of Caroline and Shannon from Global Brand Works

About Global Brand Works

Global Brand Works is a small but mighty branding agency bringing global and startup brands to life throughout an organization, internally and externally.

Our Expertise

  • Brand Architecture
  • Branding
  • Client Work
  • Employer Branding
  • Free Tools
  • graphic design
  • Inernal Brand Training
  • Internal Brand Activation
  • Internal Brand Training
  • Naming
  • Observations
  • Rebranding
  • Storytelling
  • talent acquisition branding
  • Visual Identity

ABOUT US

We design and develop themes for customers of all sizes, specializing in creating stylish, modern websites, web portfolios and e-commerce stores. We create a website that stands out.

ABOUT US

We design and develop themes for customers of all sizes, specializing in creating stylish, modern websites, web portfolios and e-commerce stores. We create a website that stands out.

LATEST BLOG NEWS

  • 9 Essential Practices to Activating Internal Culture November 1, 2026
  • ArchIQ: Engineering a Brand rooted in Visionary Precision October 2, 2026
  • Do the words “Brand” and “Values” mean different things? September 3, 2026

RECENT COMMENTS

  • Oleta on It’s here – the rebrand master checklist!
  • http://www.formatnyc.com on From The Silicon Kind to the Salty Kind
  • Shannon Riordan on The Name Game

Categories

  • Brand Architecture (9)
  • Branding (58)
  • Client Work (31)
  • Employer Branding (7)
  • Free Tools (6)
  • graphic design (3)
  • Inernal Brand Training (10)
  • Internal Brand Activation (26)
  • Internal Brand Training (7)
  • Naming (13)
  • Observations (35)
  • Rebranding (16)
  • Storytelling (41)
  • talent acquisition branding (2)
  • Visual Identity (27)

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