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A unique brand for a unique artist
July 9, 2013
Extending a personal brand into a small business brand
Project Highlight: Strategic alignment in product naming for Vantiv
December 18, 2014
We took Vantiv on a little journey of organization and clarity.
A Sales Demo Video For Start Up App Company, Shelvz
March 31, 2015
Using video to convey the what and the why
From The Silicon Kind to the Salty Kind
December 13, 2015
Naming, brand architecture, and package design - in less than a month
How Employees “Get” Brand
March 5, 2016
In a recent client engagement, Global Brand Works was tasked with activating the brand internally among employees. After explaining the…
Shannon joined Jacqueline Quasney, Personal Capital, and Scott Redick, Charles Schwab to talk brand
April 7, 2016
A great talk happened today on Leveraging and Enhancing the Financial Brand in 2016 at The Grammercy Forum
7 Basic Tips for Logo Design Development
May 12, 2016
Don't cut corners on logo design - here are important tips to keep the design process on track.
Rebranding: Don’t just change your logo, retell your story
May 15, 2016
The biggest mistake companies make when rebranding is to explain it by making it about themselves. Resist the urge.
A new logo for political candidate Chris Koster
June 30, 2016
A differentiating identity sets Koster out from the crowd.
PayPal moves to #90 in Interbrand’s Top Global Brands list
September 30, 2016
PayPal is soaring and we get to develop the company's first ever Global Brand Governance strategy
We won an award!
October 30, 2016
We are one of Gramercy Institute's Most Valuable Partners in financial marketing
A new PowerPoint template for LifeLock – an important expression of the brand
December 19, 2016
The importance of a good corporate PowerPoint template, and knowing how to use it
Announcing a new strategic partner: TransgressiveX
January 3, 2017
We have partnered with a new, super smart, tech-based innovator in the customer insights space and can't wait to bring them around!
How AirBnb lives an authentic brand story.
March 6, 2017
A company can’t just tell a story for story’s sake- it has to BE a real story. Manufactured, made-up storytelling and false promises will…
Oh Virgin! Are you really going to go?
April 15, 2017
As a person in branding, this feels like murder.
Strong brands outperform the market
July 10, 2017
Strong brands drive acceleration in growth periods or retain value during recessions.
Cultural organizations are facing a paradigm shift
October 28, 2017
As we work with SFMOMA to re-articulate their brand strategy, we are taking a robust look at culture's purpose in an increasingly complex…
Congratulations to our client PayPal, one of the fastest growing brands
November 3, 2017
PayPal continues to shoot up in Interbrand's Best Global Brands, and is up 12% in 2017.
The brand workshop – why?
December 17, 2017
Workshops can get people unstuck and provoke "a ha" moments
Client Highlight: A New Brand Strategy for Credit Sesame
January 31, 2018
How we deliver relevant, authentic and differentiated brand strategy
It’s here – the rebrand master checklist!
March 1, 2018
We have identified 171 items to consider when updating your logo and visual identity.
What’s your company’s unique superpower?
May 28, 2018
We sat down with Adobe, who asked our advice on how companies can find their superpower. Here is what we had to say:
The best real estate branding of 2018
July 31, 2018
We were one of the branding "Pros" that advised The Close on 3 rules to great real estate branding (but really, they apply to all…
Introducing our latest rebrand: Sutherland
September 30, 2018
The challenge was to combine the precision and rigor of process with the usability and ease of design thinking.
5 ways to conduct internal brand training
October 5, 2018
Here is the cover of the workbook we use for internal brand training for all new PayPal employees in on-boarding.
How to tell a compelling brand story: Listen, Look, Leverage
November 9, 2018
As quoted from Caroline McNally in Wordstream's blog
Brand Positioning and The Successful Digital Transformation of Netflix
January 24, 2019
Positioning the brand beyond the functional
“The greatest sales deck I’ve ever seen” (a repost on storytelling from Andy Raskin)
February 2, 2019
This is lifted from a post on LinkedIn by Andy Raskin in September 2016. We love this thinking and have applied it for our clients, and so…
Why Brand Matters for Small Businesses
April 5, 2019
The unmatchable value of branding yourself as a small business and the long term success that it dispenses from its application.
Brand Strategy, Naming, Messaging, and Promotion of a New Internal Product Development tool for PayPal Teams: Panorama
June 29, 2019
Our challenge was make the complicated simple.
A Peek Into Our Brand Workshop for Entrepreneurs at Draper University
July 19, 2019
Mansour AlShami summarizes the experience during our brand strategy workshop at Draper University
A New Brand Story and Identity for Appnovation
September 7, 2019
Deep listening and solid strategy serve as foundation for successful Appnovation rebrand
Another 5.0 Star Review on Clutch. The Project: Naming
October 22, 2019
Emily Clark of Clutch is our guest blogger for March.
Project Highlight: Event Theme and Visual Identity
January 28, 2020
The ask from Bank of The West was to lend strategic advice, unlock ideation, remove costly obstacles, and leverage best practices to…
All Voices Matter, an Example from Our Work with SFMOMA
February 2, 2020
Which internal teams should and should not get brand training?
Recognize the Signs You Need a Brand Refresh
April 8, 2020
In an interview with ClassPass, we shared our thoughts on how to know it is time to rebrand.
Communications During Crisis: 3 Do’s and 3 Don’ts
June 1, 2020
Our master storyteller Brad Hennig provides useful tips on crisis communications
Global Brand Works’ approach to branding is industry agnostic
July 21, 2020
Shannon spoke with Reminder Media on how our process applies to real estate branding
Highlighting “Micro Moments” As a Visual Identity Strategy
August 20, 2020
Shannon spoke with Shutterstock on 2020 photography trends
Some Simple Ideas To Help Us Connect When Apart
October 1, 2020
A series of ideas that help Work-From-Home teams stay connected, invigorated, and upbeat.
You are the heart of Global Brand Works.
February 14, 2021
We are filled with gratitude and love for our clients and dream team partners on this Valentine's day.
A little trick to help explain brand financial value
July 10, 2021
Brands have financial value and sometimes that is hard to explain. Here is help.
A Simple Visual Identity Refresh increases relevancy and differentiation for Malwarebytes
August 18, 2021
You don’t need an expensive name or logo change to modernize.
A free global brand training curriculum template
September 16, 2021
Planning to launch a brand training initiative in the New Year? Here is a free resource to get you started: an approach to make your brand…
Branding Advice for Small Businesses
October 2, 2021
Australian Copywriter K. M. Wade asked us to help compile some great advice on branding for small businesses.
A New Brand Identity & Architecture for NCAT
November 29, 2021
Setting the stage for the future in a rapidly changing marketplace.
I Backrubbed where I can find vintage Pocketlinks and Marufukus from the 90s and turns out, people are selling them on AuctionWeb.
December 14, 2021
Names that didn't make it.
Take this simple 5-question quiz to understand brand health.
March 15, 2022
If you are not yet formally using metrics like NPS score, prompted/ unprompted awareness, or an annual brand tracker to measure brand…
The Name Game
April 15, 2022
A guest blog post from Dream Team Member, naming guru, and friend, Trent Farr
We got featured in the Journey Map podcast!
May 10, 2022
The Journey Map podcast by Craft&Crew takes a look at the twists and turns of career paths.
Do the words “Brand” and “Values” mean different things?
June 3, 2022
A company’s values are different from what its brand stands for. This will clear the puzzlement.
Our “On Brand Checklist” was featured in LeeLine Sourcing
September 12, 2022
Consistency is key to remaining "on brand"
A new brand, messaging and identity for a challenger of the status quo
December 14, 2022
We developed the strategy, messaging, logo, animation, and visual identity for this innovative start-up.
Our Naming Process: A Peek into the Sausage-Making
February 28, 2023
Actual first round names from a recent naming project. The winner: Aliro.
Lykas: A brand is born using our proprietary ”Brand In A Box” approach
May 1, 2023
”Brand in a Box” is our super-efficient, fast-track brand development process we designed specifically for start-ups and small……
9 Essential Practices to Activating Internal Culture
June 1, 2023
After many years of listening and talking to our clients, we've learned these are the best practices for success.
Developing a non-profit human rights-focus brand: HRMI
July 18, 2023
Start-up Human Rights Measurement Initiative is poised for the future with a brand architecture strategy and visual identity system.
What is an Employer Brand and Why is it so Important?
August 13, 2023
An employer brand exists regardless of whether it's consciously crafted.
Envisioning the future of work – Scrolleytale style
September 11, 2023
And we are not sharing just because we love to say the word "Scrolleytale."
Monticelli’s brand refresh leverages the functional and adds the emotional
October 13, 2023
Protecting legacy while modernizing
Kelly Services: Development of the Employer Brand Leads to 6% Improvement
November 28, 2023
An Employer Brand for an Employer Brand: Employer Brand Value Platform, Talent Personas, Recruitment Messaging
Defining the Employer Brand for Equinix
December 7, 2023
An authentic and relevant positioning better attracts top talent - and results in an award.
A New Logo for a Special Property
January 2, 2024
Creating a logo that encapsulates the essence of a brand is one of my favorite parts of running a branding agency.
Brand Management Roadmap and Internal Training for the C-Suite
February 8, 2024
Infusing the importance of brand in a tech-forward culture
5 reasons why it’s important for employees to understand the brand
March 2, 2024
When teams understand, care about and trust in the brand, they are more interested in being part of the story. T
Branding for a global consortium: CCC Digital Key
May 6, 2024
In this B2B2C brand example, we share the story of project that required careful navigation of a complex, matrixed, global,…
We loved developing the sustainability Xpanse brand from scratch.
June 1, 2024
Xpanse is a super cool expandable and retractable solar awning mounted to the side of an RV.
Inside the development of a market maker brand
July 17, 2024
A robust dive into brand architecture delivers Aliro by Lendkey
Achieve: Internal Activation of a Rebrand
August 7, 2024
After finalizing a powerful rebrand, Achieve taps Global Brand Works steps for internal infusion of the new brand story
Redesigning A Global Onboarding Exercise for PayPal
September 5, 2024
Without seamless execution, strategy goes nowhere
A Bold New Look: Katie Raffetto’s Interior Design Firm Embraces Elegance with a Brand Refresh
October 7, 2024
Leveraging brand to elevate the firm to the next level.