A New Brand Architecture System Paves the Way for Growth Amid Multiple Mergers
We took Vantiv on a little journey of organization and clarity.
From The Silicon Kind to the Salty Kind
Naming, brand architecture, and package design - in less than a month
How Employees “Get” Brand
In a recent client engagement, Global Brand Works was tasked with activating…
Shannon joined Jacqueline Quasney, Personal Capital, and Scott Redick, Charles Schwab to talk brand
A great talk happened today on Leveraging and Enhancing the Financial Brand in…
7 Basic Tips for Logo Design Development
Don't cut corners on logo design - here are important tips to keep the design…
Rebranding: Don’t just change your logo, retell your story
The biggest mistake companies make when rebranding is to explain it by making…
A new logo for political candidate Chris Koster
A differentiating identity sets Koster out from the crowd.
PayPal moves to #90 in Interbrand’s Top Global Brands list
PayPal is soaring and we get to develop the company's first ever Global Brand…
Lifelock by Norton: Brand Governance Tools and Training
The importance of a good brand application and protection practices
Announcing a new strategic partner: TransgressiveX
We have partnered with a new, super smart, tech-based innovator in the customer…
How AirBnb lives an authentic brand story.
A company can’t just tell a story for story’s sake- it has to BE a real story.…
Strong brands outperform the market
Strong brands drive acceleration in growth periods or retain value during…
Cultural organizations are facing a paradigm shift
As we work with SFMOMA to re-articulate their brand strategy, we are taking a…
Congratulations to our client PayPal, one of the fastest growing brands
PayPal continues to shoot up in Interbrand's Best Global Brands, and is up 12%…
A Refreshed Brand Strategy Informs an App Refresh
How we deliver relevant, authentic and differentiated brand strategy
It’s here – the rebrand master checklist!
We have identified 171 items to consider when updating your logo and visual…
What’s your company’s unique superpower?
We sat down with Adobe, who asked our advice on how companies can find their…
The best real estate branding of 2018
We were one of the branding "Pros" that advised The Close on 3 rules to great…
Introducing our latest rebrand: Sutherland
The challenge was to combine the precision and rigor of process with the…
How to tell a compelling brand story: Listen, Look, Leverage
As quoted from Caroline McNally in Wordstream's blog
Brand Positioning and The Successful Digital Transformation of Netflix
Positioning the brand beyond the functional
“The greatest sales deck I’ve ever seen” (a repost on storytelling from Andy Raskin)
This is lifted from a post on LinkedIn by Andy Raskin in September 2016. We…
Why Brand Matters for Small Businesses
The unmatchable value of branding yourself as a small business and the long…
A Peek Into Our Brand Workshop for Entrepreneurs at Draper University
Mansour AlShami summarizes the experience during our brand strategy workshop at…
A New Brand Story and Identity for Appnovation
Deep listening and solid strategy serve as foundation for successful…
Another 5.0 Star Review on Clutch. The Project: Naming
Emily Clark of Clutch is our guest blogger for March.
Bank of the West: Branding an Internal Event
The goal was to leave an 850-person team motivated and inspired.
All Voices Matter, an Example from Our Work with SFMOMA
Which internal teams should and should not get brand training?
Recognize the Signs You Need a Brand Refresh
In an interview with ClassPass, we shared our thoughts on how to know it is…
Communications During Crisis: 3 Do’s and 3 Don’ts
Our master storyteller Brad Hennig provides useful tips on crisis…
Global Brand Works’ approach to branding is industry agnostic
Shannon spoke with Reminder Media on how our process applies to real estate…
Highlighting “Micro Moments” As a Visual Identity Strategy
Shannon spoke with Shutterstock on 2020 photography trends
Some Simple Ideas To Help Us Connect When Apart
A series of ideas that help Work-From-Home teams stay connected, invigorated,…
You are the heart of Global Brand Works.
We are filled with gratitude and love for our clients and dream team partners…
Paychex: Internal Activation of a Vision
Small content drips, once a month, can be powerful and efficient.
A little trick to help explain brand financial value
Brands have financial value and sometimes that is hard to explain. Here is…
What Started as a Simple Visual Identity Refresh Lead to a Strategic Brand Overhaul
Without a solid brand strategy, efforts to refresh messaging or visuals end up…
A free global brand training curriculum template
Planning to launch a brand training initiative in the New Year? Here is a free…
Branding Advice for Small Businesses
Australian Copywriter K. M. Wade asked us to help compile some great advice on…
A New Brand Identity & Architecture for NCAT
Setting the stage for the future in a rapidly changing marketplace.
I Backrubbed where I can find vintage Pocketlinks and Marufukus from the 90s and turns out, people are selling them on AuctionWeb.
Names that didn't make it.
Take this simple 5-question quiz to understand brand health.
If you are not yet formally using metrics like NPS score, prompted/ unprompted…
We got featured in the Journey Map podcast!
The Journey Map podcast by Craft&Crew takes a look at the twists and turns of…
Do the words “Brand” and “Values” mean different things?
A company’s values are different from what its brand stands for. This will…
A new brand, messaging and identity for a challenger of the status quo
We developed the strategy, messaging, logo, animation, and visual identity for…
Our Naming Process: A Peek into the Sausage-Making
Actual first round names from a recent naming project. The winner: Aliro.
Lykas: A brand is born using our proprietary ”Brand In A Box” approach
”Brand in a Box” is our super-efficient, fast-track brand development process…
Developing a non-profit human rights-focus brand: HRMI
Start-up Human Rights Measurement Initiative is poised for the future with a…
What is an Employer Brand and Why is it so Important?
An employer brand exists regardless of whether it's consciously crafted.
Envisioning the future of work – Scrolleytale style
And we are not sharing just because we love to say the word "Scrolleytale."
Monticelli’s brand refresh leverages the functional and adds the emotional
Protecting legacy while modernizing
Kelly Services: Development of the Employer Brand Leads to 6% Improvement
An Employer Brand for an Employer Brand: Employer Brand Value Platform, Talent…
Redesigning A Global Onboarding Exercise for PayPal
Without seamless execution, strategy goes nowhere
A New Logo for a Special Property
Creating a logo that encapsulates the essence of a brand is one of my favorite…
5 reasons why it’s important for employees to understand the brand
When teams understand, care about and trust in the brand, they are more…
Branding for a global consortium: CCC Digital Key
In this B2B2C brand example, we share the story of project that required…
We loved developing the sustainability Xpanse brand from scratch.
Xpanse is a super cool expandable and retractable solar awning mounted to the…
Inside the development of a market maker brand
A robust dive into brand architecture delivers Aliro by Lendkey
Achieve: Internal Activation of a Rebrand
After finalizing a powerful rebrand, Achieve taps Global Brand Works steps for…
Defining the Employer Brand for Equinix
An authentic and relevant positioning better attracts top talent - and results…
Living the Brand at American Express: A Year-Round Strategy
Internal brand engagement is more than a one-time training session.
Internal Brand Training Program results in 75.4% improvement
Here is the cover of a workbook used in onboarding for all new PayPal…
A Bold New Look: Katie Raffetto’s Interior Design Firm Embraces Elegance with a Brand Refresh
Leveraging brand to elevate the firm to the next level.
9 Essential Practices to Activating Internal Culture
After many years of listening and talking to our clients, we've learned these…
Brand Management Roadmap and Internal Training for the C-Suite
Infusing the importance of brand in a tech-forward culture
ArchIQ: Engineering a Brand rooted in Visionary Precision
The notion of a camera lens inspires brand strategy, messaging, logo, and…
Campaign and Naming of an Internal Product Dev Tool for PayPal: Panorama
Our challenge was make the complicated simple.
Address Income: A New Visual Identity in PropTech Leverages the Core of the Business: Location
The standard location symbol is turned on its side to double as a lower case…
Evolving the Employer Brand After M&A
Laying the Foundation for a Successful Internal Brand that Upleveles Recruiting…