Brand Management Roadmap and Internal Training for the C-Suite
Infusing the importance of brand in a tech-forward culture
9 Essential Practices to Activating Internal Culture
After many years of listening and talking to our clients, we've learned these are the best practices for success.
A Bold New Look: Katie Raffetto’s Interior Design Firm Embraces Elegance with a Brand Refresh
Leveraging brand to elevate the firm to the next level.
Redesigning A Global Onboarding Exercise for PayPal
Without seamless execution, strategy goes nowhere
Achieve: Internal Activation of a Rebrand
After finalizing a powerful rebrand, Achieve taps Global Brand Works steps for internal infusion of the new brand story
Inside the development of a market maker brand
A robust dive into brand architecture delivers Aliro by Lendkey
We loved developing the sustainability Xpanse brand from scratch.
Xpanse is a super cool expandable and retractable solar awning mounted to the side of an RV.
Branding for a global consortium: CCC Digital Key
In this B2B2C brand example, we share the story of project that required careful navigation of a complex, matrixed, global, consensus-driven environment, comprised of many of the world’s most powerful brands
5 reasons why it’s important for employees to understand the brand
When teams understand, care about and trust in the brand, they are more interested in being part of the story. T
A New Logo for a Special Property
Creating a logo that encapsulates the essence of a brand is one of my favorite parts of running a branding agency.
Defining the Employer Brand for Equinix
An authentic and relevant positioning better attracts top talent - and results in an award.
Kelly Services: Development of the Employer Brand Leads to 6% Improvement
An Employer Brand for an Employer Brand: Employer Brand Value Platform, Talent Personas, Recruitment Messaging
Monticelli’s brand refresh leverages the functional and adds the emotional
Protecting legacy while modernizing
Envisioning the future of work – Scrolleytale style
And we are not sharing just because we love to say the word "Scrolleytale."
What is an Employer Brand and Why is it so Important?
An employer brand exists regardless of whether it's consciously crafted.
Developing a non-profit human rights-focus brand: HRMI
Start-up Human Rights Measurement Initiative is poised for the future with a brand architecture strategy and visual identity system.
Lykas: A brand is born using our proprietary ”Brand In A Box” approach
”Brand in a Box” is our super-efficient, fast-track brand development process we designed specifically for start-ups and small businesses.
Our Naming Process: A Peek into the Sausage-Making
Actual first round names from a recent naming project. The winner: Aliro.
A new brand, messaging and identity for a challenger of the status quo
We developed the strategy, messaging, logo, animation, and visual identity for this innovative start-up.
Do the words “Brand” and “Values” mean different things?
A company’s values are different from what its brand stands for. This will clear the puzzlement.
We got featured in the Journey Map podcast!
The Journey Map podcast by Craft&Crew takes a look at the twists and turns of career paths.
Take this simple 5-question quiz to understand brand health.
If you are not yet formally using metrics like NPS score, prompted/ unprompted awareness, or an annual brand tracker to measure brand health, you can start the conversation with these 5 key quesitons.
A New Brand Identity & Architecture for NCAT
Setting the stage for the future in a rapidly changing marketplace.
Branding Advice for Small Businesses
Australian Copywriter K. M. Wade asked us to help compile some great advice on branding for small businesses.
A free global brand training curriculum template
Planning to launch a brand training initiative in the New Year? Here is a free resource to get you started: an approach to make your brand story to life across a global organization.
A Simple Visual Identity Refresh increases relevancy and differentiation for Malwarebytes
You don’t need an expensive name or logo change to modernize.
A little trick to help explain brand financial value
Brands have financial value and sometimes that is hard to explain. Here is help.
You are the heart of Global Brand Works.
We are filled with gratitude and love for our clients and dream team partners on this Valentine's day.
Some Simple Ideas To Help Us Connect When Apart
A series of ideas that help Work-From-Home teams stay connected, invigorated, and upbeat.
Highlighting “Micro Moments” As a Visual Identity Strategy
Shannon spoke with Shutterstock on 2020 photography trends
Global Brand Works’ approach to branding is industry agnostic
Shannon spoke with Reminder Media on how our process applies to real estate branding
Communications During Crisis: 3 Do’s and 3 Don’ts
Our master storyteller Brad Hennig provides useful tips on crisis communications
Recognize the Signs You Need a Brand Refresh
In an interview with ClassPass, we shared our thoughts on how to know it is time to rebrand.
All Voices Matter, an Example from Our Work with SFMOMA
Which internal teams should and should not get brand training?
Project Highlight: Event Theme and Visual Identity
The ask from Bank of The West was to lend strategic advice, unlock ideation, remove costly obstacles, and leverage best practices to develop the theme and visual identity for an annual all-person department conference.
Another 5.0 Star Review on Clutch. The Project: Naming
Emily Clark of Clutch is our guest blogger for March.
A New Brand Story and Identity for Appnovation
Deep listening and solid strategy serve as foundation for successful Appnovation rebrand
A Peek Into Our Brand Workshop for Entrepreneurs at Draper University
Mansour AlShami summarizes the experience during our brand strategy workshop at Draper University
Brand Strategy, Naming, Messaging, and Promotion of a New Internal Product Development tool for PayPal Teams: Panorama
Our challenge was make the complicated simple.
Why Brand Matters for Small Businesses
The unmatchable value of branding yourself as a small business and the long term success that it dispenses from its application.
“The greatest sales deck I’ve ever seen” (a repost on storytelling from Andy Raskin)
This is lifted from a post on LinkedIn by Andy Raskin in September 2016. We love this thinking and have applied it for our clients, and so very happy to share it here!
Brand Positioning and The Successful Digital Transformation of Netflix
Positioning the brand beyond the functional
How to tell a compelling brand story: Listen, Look, Leverage
As quoted from Caroline McNally in Wordstream's blog
5 ways to conduct internal brand training
Here is the cover of the workbook we use for internal brand training for all new PayPal employees in on-boarding.
Introducing our latest rebrand: Sutherland
The challenge was to combine the precision and rigor of process with the usability and ease of design thinking.
The best real estate branding of 2018
We were one of the branding "Pros" that advised The Close on 3 rules to great real estate branding (but really, they apply to all branding)!
What’s your company’s unique superpower?
We sat down with Adobe, who asked our advice on how companies can find their superpower. Here is what we had to say:
It’s here – the rebrand master checklist!
We have identified 171 items to consider when updating your logo and visual identity.
Client Highlight: A New Brand Strategy for Credit Sesame
How we deliver relevant, authentic and differentiated brand strategy
Congratulations to our client PayPal, one of the fastest growing brands
PayPal continues to shoot up in Interbrand's Best Global Brands, and is up 12% in 2017.
Cultural organizations are facing a paradigm shift
As we work with SFMOMA to re-articulate their brand strategy, we are taking a robust look at culture's purpose in an increasingly complex landscape
Strong brands outperform the market
Strong brands drive acceleration in growth periods or retain value during recessions.
How AirBnb lives an authentic brand story.
A company can’t just tell a story for story’s sake- it has to BE a real story. Manufactured, made-up storytelling and false promises will eventually disengage customers.
Announcing a new strategic partner: TransgressiveX
We have partnered with a new, super smart, tech-based innovator in the customer insights space and can't wait to bring them around!
A new PowerPoint template for LifeLock – an important expression of the brand
The importance of a good corporate PowerPoint template, and knowing how to use it
PayPal moves to #90 in Interbrand’s Top Global Brands list
PayPal is soaring and we get to develop the company's first ever Global Brand Governance strategy
A new logo for political candidate Chris Koster
A differentiating identity sets Koster out from the crowd.
Rebranding: Don’t just change your logo, retell your story
The biggest mistake companies make when rebranding is to explain it by making it about themselves. Resist the urge.
7 Basic Tips for Logo Design Development
Don't cut corners on logo design - here are important tips to keep the design process on track.
Shannon joined Jacqueline Quasney, Personal Capital, and Scott Redick, Charles Schwab to talk brand
A great talk happened today on Leveraging and Enhancing the Financial Brand in 2016 at The Grammercy Forum
How Employees “Get” Brand
In a recent client engagement, Global Brand Works was tasked with activating the brand internally among employees. After explaining the “why” and the “what” to employees, we asked them to include one thing they could do in the next 90 days to support and live the brand. It didn’t matter what role or function they had, but the idea was that every single person, in every single job, could do something to live the brand.
From The Silicon Kind to the Salty Kind
Naming, brand architecture, and package design - in less than a month
Project Highlight: Strategic alignment in product naming for Vantiv
We took Vantiv on a little journey of organization and clarity.